Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career? I love changing how I teach an existing class by adding new elements, mostly digital elements nowadays. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Local news and indy journalism more trusted. “I Seeking out new channels. “As

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MAY 3, 2017

Resume building – Volunteering with an industry group looks great on your resume. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts. The Lowry (chicken and waffles – enough said).

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stuart Bruce

SEPTEMBER 16, 2017

It can also cope with questions about finding local businesses and restaurants, going to the cinema and telling you about local travel information. Some of the skills I’m using so far are: Big Sky – an ultra local weather forecast “Currently it is 14 degrees with light rain for the hour…”.

Google 111

Google Corporate Local Privacy 111

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Public service news may be exacerbating social inequality rather than closing this gap.

Government 103

Government Education Print Ethics 103

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? A member of a regional tech organization or a lobbying group? Recently, however, I’ve found myself on LinkedIn.com — one of many professional networking services — reconnecting with old business contacts, as well as old high school classmates who have moved onto jobs in my industry.

Web 40

Web Pitching Local Report 40

PR Fuel

NOVEMBER 13, 2018

What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want. For example, if you think your strength is great customer service but the public loves you for your amazing products, focusing on great customer service may not lead to more sales.

Customer Service 40

Customer Service Web Energy Company 40

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Unfortunately the same isn’t true for local media. It’s an obvious point but one that is often forgotten.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. This is why crisis communication is not only paramount for a business’s survival, but it is also necessary for retaining existing customers and making new ones. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

OCTOBER 14, 2015

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. million LinkedIn users, certainly a number much higher than his Virgin Group company blog. Top topics included hiring , customer service and professional development tips.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48