Consumer Customer Service Groups Local 
ImPRessions - Crenshaw Communications
MARCH 16, 2021
Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members. Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. .
ImPRessions - Crenshaw Communications
MAY 18, 2018
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.
Cision
NOVEMBER 11, 2016
What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Have a strong story to tell – both a founder story and a product or service “origin” story.
5W PR
OCTOBER 20, 2020
93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service. The study identified 21% of its respondents as “believers.”.
Sword and the Script
DECEMBER 20, 2022
They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?
Communications Conversations
MARCH 29, 2019
So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?
Critical Mention
JUNE 29, 2018
Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.
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