Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Agility PR Solutions

MARCH 2, 2020

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association.

Viral 78

Viral Survey Brand Branding 78

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 136

Crisis Consumer Viral Brand 136

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. And then there’s Uber.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

HMA Public Relations

JUNE 26, 2019

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Crisis Communications 55

Crisis Communications Social Media Crisis Communications 55

NewsWhip

APRIL 29, 2021

This move, one that was supposed to “ save the sport ,” backfired spectacularly on all 12 teams, becoming a PR and marketing disaster as public outcry opposing the league poured in both digitally and physically. . Let’s take a look at the public reaction to the news, as well as which outlets were driving the most engagement.

Crisis 114

Crisis Sports Media Facebook 114

Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Today’s empowered and entitled public.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Nowadays, it can all be done in the public domain. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. CRISIS IDENTIFICATION PROCESS. SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response.

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Crisis Communications Facebook Crisis Communications 95

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Reputation Social Media 385

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management How To Viral 100

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. Create a crisis communication strategy to follow, if one of these issues arises.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

NewsWhip

NOVEMBER 22, 2023

Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. So far, Facebook has struggled in its response to the crisis. There’s more bad news on the “fake news” front. Why is false news so shareable?

Social Media 220

Social Media Viral Media Study 220

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To show leadership during a serious crisis situation.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. My personal favorite move from an organization during this crisis is from the hotel industry. Wouldn’t you know it, Molson Coors was listening. Olive’s plea – and the brand’s response – was even picked up by CNN.

Hotels 282

Hotels Brand Branding Guidelines 282

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Enter the merry band of public relations experts from Jolly PR Solutions, a firm known for turning even the grinchiest of situations into a holly, jolly success.

Social Media 79

Social Media Trends Crisis Crisis Management 79

RH Strategic

APRIL 24, 2017

In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. The post Keeping Cool: 7 Tips for Crisis Management appeared first on RH Strategic. Headlines today swirl.

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Crisis Management Crisis Viral Reputation 45