Agility PR Solutions

SEPTEMBER 26, 2022

New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain crisis are in the rearview mirror.

Resources 78

Resources Data Marketing Crisis 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing.

Data 148

Data Public Affairs Crisis Analytics 148

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

Reputation 60

Reputation Crisis Brand Branding 60

Agility PR Solutions

JUNE 29, 2023

Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030.

Crisis Communications 86

Crisis Communications Crisis Communications Tools 86

Agility PR Solutions

SEPTEMBER 19, 2018

But new research from marketing promotions firm YA and The Institute for Research in Marketing at the University of Minnesota shows that […]. The post How to avoid a customer exodus—rebuilding trust after a data crisis appeared first on Agility PR Solutions.

Crisis 87

Crisis Data How To Retail 87

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

NOVEMBER 24, 2021

But the positive data masks the sheer exhaustion among practitioners of operating at pace in extraordinary circumstance over the past two years. The talent market in public relations is all but locked up and is unlikely to see significant movement now until 2022. There’s something for everyone. Salary levels are up.

Industry 133

Industry Data Travel Training 133

NewsWhip

SEPTEMBER 11, 2020

Respond to crisis quickly & effectively. When a crisis unfolds, reacting quickly is only part of your job. We’ve built the Top Authors Leaderboard so that you can quickly identify the reporters that influence public perception around your crisis and increase the impact of your crisis response plan. Paul Quigley.

Data 120

Data Media Instagram Crisis 120

5W PR

MAY 31, 2024

Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen. A step ahead PR is more than crisis reaction.

Industry 78

Industry Privacy Crisis Crisis Communications 78

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It will be remembered primarily by marketing and PR professionals. It was well-crafted, on-target, and even included Jenner in the mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Agility PR Solutions

MAY 15, 2020

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. But how are they feeling about the marketing they receive from the brands they know and love?

Marketing 170

Marketing Analytics Survey Crisis 170

Agility PR Solutions

OCTOBER 5, 2022

A new research report from business analytics firm SAS stresses that urgent action is needed to tackle an artificial intelligence skills crisis that is already stifling US productivity and innovation. The post AI skills crisis may lead to wasted investments and stifled innovation appeared first on Agility PR Solutions.

Crisis 86

Crisis Analytics Survey Data 86

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.

Technology 127

Technology Trends Company Storytelling 127

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 119

Strategy Crisis Marketing B2B 119

Agility PR Solutions

NOVEMBER 4, 2020

The post 9 of 10 leaders say data is more important in the COVID age appeared first on Agility PR Solutions.

Data 137

Data Analytics Crisis Industry 137

Reputation Us

DECEMBER 10, 2014

Data breaches were an unfortunate theme of 2014. Communication is crucial throughout any crisis – including data breaches. The post 2014: Year of the data breach appeared first on LTPR. The post 2014: Year of the data breach appeared first on LTPR. Many organizations look to their IT departments […].

Data 119

Data Banking Crisis Management Financial 119

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. Those companies you’re marketing to are all run by people.

Crisis 92

Crisis Marketing Healthcare Resources 92

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

By using the model to analyze large volumes of text data, such as news articles, social media posts, and other online content, PR professionals can gain valuable insights into how their brand or clients are being perceived in the public sphere. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Agility PR Solutions

FEBRUARY 25, 2021

Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM.

Crisis 78

Crisis Data Consumer Report 78

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. While considering these, marketers also should be aware and mindful that consumers are also hungry for good news. Priority One. Social Listening. Be prepared.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Hashtag: #CMWorld.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Event & Experiential Marketing. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

The Stalwart Blog

JANUARY 12, 2020

If not done so already get with a competent business attorney as well as certainly some marketing folks to make sure that you have the appropriate language and processes in place. I also want to take this from a Crisis PR standpoint. The post New web privacy laws and the Crisis PR issues that can arise from them.

Privacy 78

Privacy Web Crisis Crisis Communications 78

Cision

MAY 11, 2016

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. The Salesforce outage reminds us just how much relationships matter,” says Robin Simkins, senior vice president of marketing at Cision. The #NA14 Crisis.

Crisis 120

Crisis System Product Launch Reputation 120

PRSay

MAY 13, 2020

Now is the time for content marketing. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Why does content marketing matter right now?

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Marketing / Pr / Communications. Crisis Preparedness'

Crisis 203

Crisis How To Exercises System 203

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60