Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats. Eleanor Cates manages public interest accounts at PR Newswire. Learn how to connect the dots with these tips on communicating relevance.

Media Relations 40

Media Relations Media Local Healthcare 40

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success.

Policies 101

Policies Construction Reputation Privacy 101

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Prohibition

JANUARY 14, 2022

Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The following are 11 steps you can take to create a solid PR crisis plan: 1. Set up a PR crisis management team.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. A: I hate to say it, but “it depends.”

Crisis 120

Crisis Crisis Communications Local Social Media 120

Cision

DECEMBER 22, 2016

You are going to jinx me here, but, *knock on wood*, none of our clients have experienced a major brand crisis during our time working with them. PHG Consulting has worked in public relations in a variety of countries worldwide, including your new partnerships! What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Bob Geller: It is more than releases, events and media relations. Miles Rose: I’ve seen PR from $3,000 a month to in excess of $10,000 and literally millions for crisis management. just like in any other role.

Agency 159

Agency Strategy Crisis Management Pitching 159

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. Every PR pro knows that time is precious and it should never be wasted on reaching out to expired email addresses and phone numbers.

Media 104

Media Radio Local Tools 104

Reputation Us

JANUARY 13, 2016

The slightest hint of misconduct can lead to local and, in severe incidents, even national media exposure. Whether questioned by the local gazette or CNN, the principles of handling media effectively are the same. Training should be mandatory for an agency’s core personnel.

Communications 60

Communications Crisis Reputation Local 60

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. I was discussing the ridesharing phenomenon with another public relations pro, and he said the companies both went about entering the market all wrong. And then came the citations. Neither made any friends, aside from lobbyists. (To

Technology 40

Technology Local Crisis Management Crisis Communications 40

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. People are doing more searches online to check for news on the status of the virus or possible vaccines and cures, making online news even more important during this time than ever before.

Media 113

Media Radio Television Sports 113

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Whitespark Local Pulse. As it sounds. Hiten’s SaaS Weekly.

Digg 104

Digg SEO System Reddit 104

Critical Mention

NOVEMBER 22, 2019

As previously mentioned, earned media comes in different forms. Either way, it is important to take advantage of these media opportunities. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media.

Radio 104

Radio Media Newspapers Sports 104

Reputation Us

SEPTEMBER 25, 2019

Strategize Media Relations. It is tempting to immediately react to the media, especially when they are pressing your credit union to respond to a crisis. But before you reply to the media, it is important to first communicate with your internal infrastructure (i.e.,

Reputation 60

Reputation Publicity Crisis Media 60

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. You’re a fan of honesty. But first, you need to know who I am.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., manage a crisis when criminals attached a skimming device on an ATM, siphoning funds from member accounts. When you get in front of that story you control that story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

OCTOBER 1, 2018

I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. We always attract a lot of local, regional, national and international press. When people start to cancel into September or October, there are millions of dollars of impact.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40