Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Leverage technology to enhance the attendee experience. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings.

Brand 52

Brand Branding Reputation Product Launch 52

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 103

Creativity Data Measurement Product Launch 103

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

Media Relations 107

Media Relations How To Media Pitching 107

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. BB: Direct or creative subject line? ES: Direct, always direct.

Pitching 79

Pitching Financial Video Product Launch 79

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced? Announce all news with a press release.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. There are almost no limits to the technical possibilities,” Freudenberg Sealing Technologies Communication Manager Sylca Kleiner notes. Get creative!

Automotive 70

Automotive Training Travel Meeting 70

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. We all know the campaigns where it’s like everyone thought it was a great campaign, but did we show it to people who were not the creatives? The task needs to be across all departments.

Ethics 52

Ethics Product Launch Corporate Consumer 52

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. You could send the influencer your product and they could do an unboxing video where they show their subscribers the package they received and what your product looks like at first glance. .

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known. Plans should be extremely focused.

Pitching 228

Pitching Agency Social Media Creativity 228

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. An innovative B2B tech client with a new product launch or newly generated source of funding is a slam-dunk for coverage that can quickly reach the target audience in a meaningful way.

Measurement 120

Measurement Study Data Agency 120

Prohibition

AUGUST 23, 2023

This can include sharing exclusive discount codes or highlighting their product recommendations. Events and Launches : Invite influencers to your product launches or events to generate buzz and create live content. Email Marketing : Leverage influencer collaborations by featuring them in your email marketing campaigns.

Retail 62

Retail Marketing Advertising Advertising 62