Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. If so, have you trained against the plan and is your team ready to flawlessly execute during a critical time of need?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends. Does trucking have a training problem? Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. 6% of budget goes to training and development (T&D). 16% on marketing analytics. How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. And we Jews in Bulgaria are Bulgarians.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. In this, we should also foster work cultures where junior executives can have a voice and train the more seasoned veterans. People have trained their eyes to avoid border ads or click “Skip to Video” without watching the ad.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

MaccaPR

JULY 27, 2016

What’s especially remarkable is that neither the age of the Dinty Moore product (it was introduced in 1935) nor the length of the BBDO-Hormel relationship (swear to God, 85 years) seems to have dampened the fresh creativity in this campaign. Instead, we wanted to come up with video content that people would share with their friends.

Marketing 48

Marketing Video Consumer Agency 48

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Karen Freberg

MARCH 2, 2018

This third book (titled Social Media for Strategic Communication: Creative Strategies and Research-Based Applications ) is primarily focused on bridging the art and science of social media and strategic communication. I know seeing the physical book printed out will be truly exciting! Challenge accepted. I wrote on planes.

Social Media 40

Social Media Exercises Resources Writing 40

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Get weekly exclusives (find a celebrity, conduct the interview etc.). It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Never underestimate the power of an S.O.S.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.

Blogging 90

Blogging Facebook Twitter Writing 90