wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now.

Strategy 52

Strategy Training Insurance Insurance 52

Cision

OCTOBER 6, 2015

By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. based B2B consulting firm in the financial and insurance space and we’re just venturing into social media content marketing. Each day, the Internet becomes increasingly crowded with content.

Content Marketing 120

Content Marketing How To Insurance Insurance 120

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Creative and design abilities. Required experience: data services, software products, marketing technology, marketing analytics. Quantitative and analytical with exceptional ROI-tracking skills.

Marketing 46

Marketing Case Study Software Analytics 46

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. Image: aeu04117 via Flickr, CC 2.0.

Social Media 111

Social Media Communications Healthcare Insurance 111

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. bring creative ideas and execute on them ? Where I see Outbrain the most, is at the bottom of news sites. Talk to Us

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Back in September 2018, New Zealand life insurance comparison website, LifeDirect. These pieces were then showcased on a catwalk at a fashion show celebrating the technological innovations in Africa. Drumroll please…. Siemens FABRIC.

Fashion 40

Fashion Comparison Insurance Insurance 40

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. But automation has its limits, as do predictive technologies. Hence, heartbreak.

Insurance 60

Insurance Insurance Trends Data 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 4) Before Auto Care, you worked for a PR technology vendor.

Marketing 79

Marketing Data Wireless Industry 79

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Waxing UnLyrical

JULY 24, 2013

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. New technology is changing how we communicate with each other, just as the telephone and email did, but faster.

Social Media 76

Social Media Communications Healthcare Insurance 76

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. I provide oversight for his accounts – for creative assets like header or profile images, among other things. He wanted to try this new technology on for size. About a year ago, I talked about 14 things your CEO should talk about on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So what we did was we defined the top things we care about reputationally, and then we started looking at technology solutions to enable and make that process faster. Chris: Yeah. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. Guardian Life Insurance Convincing young people to engage with their finances is no easy feat. Learn more about current trends, challenges, and solutions for finance marketers.

Case Study 52

Case Study Financial Content Marketing Study 52

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , Our strong integration with marketing technology resulted in this business press hit in CNBC. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. When such immoral requests are made, how will ChatGPT handle them? ” Subscribe to Mindful Matters blog.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. It’s my favorite from a strategic point of view, but it can be challenging to get very creative. But keyword-driven content is just the tip of the iceberg.

Digital PR 62

Digital PR Examples Strategy Survey 62