Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.”

Technology 123

Technology Publicity Software Print 123

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. We EV owners hear some of the same silly questions over and over, so this was about how I might like to answer (but in real life of course, I always try to be patient and helpful). Oh, I could go on and on!

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. This year we were especially psyched to take advantage of free online courses that really upped our game.

YouTube 136

YouTube Training Video Survey 136

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

5W PR

NOVEMBER 29, 2017

Leaders need to lead, even in dealing with the media and talking in front of others. Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. That’s the way to become an expert at media interviews.

Media Training 87

Media Training Training Film Media 87

5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Leaders need to lead, even in dealing with the media and talking in front of others. Then stop and find out what the group suggests as a different approach, including bad ones.

Media Training 78

Media Training Training Trends Media 78

Solo PR Pro

JULY 5, 2022

And if nothing unexpected comes up by mid-afternoon, I can be reached by phone on the golf course feeding balls into the lake and deep into the woods — laptop at the ready in case of a true emergency. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. This adds up to coverage with greater relevance to the likeliest buyers.

Pitching 168

Pitching Real Estate B2B Journalism 168

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. A new decade is upon us.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Bianchi Biz Blog

APRIL 17, 2023

I got to copilot a Marchetti fighter/trainer aircraft in a dogfight against another intern and channel my inner Maverick (the resulting feature story of course referenced Kenny Loggins’ “Danger Zone” blaring in my mind while twisting and turning in the sky). Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social.

Company 62

Company Software Crisis Management Agency 62

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Yet it will surely be an asset in a crisis.

Reputation 156

Reputation Brand Branding Media 156

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. It’s exciting to watch students go from finding their first internship at the beginning of your course to becoming a successful professional after graduation.

Apparel 106

Apparel Public Affairs Training Corporate 106

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

APRIL 14, 2016

We listen to learn, understand, and be able to better serve our clients in diverse industries, from technology and design, to food and beverage, and 3D printing. We also love listening to expert interviewers, how they question and probe (or not) to draw out the best responses from subjects. Note To Self (formerly New Tech City).

Radio 120

Radio Interviews Storytelling Technology 120

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 12) Go earn another story.

Media 102

Media B2B Groups Conference 102

PRSay

JUNE 11, 2021

How did you manage the barrage of media requests, which topped 40 per day? We worked with our PR firm (Burness) to ensure that these pressers provided the most up-to-date and newsworthy information related to the COVID-19 pandemic to avoid additional one-on-one interviews with faculty experts.

Publicity 158

Publicity Social Media Report Fashion 158

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Finish this sentence: If I am not reporting, I am … probably out on a golf course or touring around the countryside on my motorcycle. I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 87

Meeting Media Chemicals Radio 87

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. Of course, no single employee can handle every task. In an interview with CoverageBook , ING Communications Director Johan Van Der Zanden shares more about ING’s journey to becoming agile.

How To 60

How To Software System Employee 60