Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Claims of sexual harassment by an employee might trigger this response plan. Are they well trained?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 28, 2013

” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc., ” (also on lessons learned) ~ Ebony Hillsman, The Creative Protocol. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. That’s ok.

Community 100

Community eBook Social Media Customer Service 100

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. If corporations want motivated, focused and flexible staff, they need: to have clear messages. adding in a touch of creativity; and.

Employee 103

Employee Communications Internal International 103

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

JANUARY 24, 2022

Whether it’s a fast-moving social media crisis or a full-blown, multi-platform corporate announcement, our experienced team of strategists and public relations professionals can help you create and execute the best possible public relations strategy. Prohibition PR specialises in custom-created, on-site training programmes.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

FEBRUARY 11, 2013

Just an extra $250 to put a smile on a lot of customers’ faces, and keep them coming back, when the salon probably makes more than 20 times that just in a week. Consistently good service + finding a creative hook for the customer experience = smart public relations. Like I said before: genius. Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

Communications Conversations

FEBRUARY 3, 2015

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? It was a big shift moving from corporate to academia, but a really good one. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Waxing UnLyrical

FEBRUARY 27, 2013

Sure, they hire us for our strategic smarts , and creativity, and perhaps a number of other reasons… but also because they think we’ll work well with them. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Because that is, in part, why they hire us.

LinkedIn 98

LinkedIn Customer Service Report Crisis 98

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Many corporate CEOs would love to give a TED talk, as you have – what advice do you have for aspiring TedX speakers? Source: Amazon ).

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

Cision

DECEMBER 14, 2015

In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Images: r2hox , bfishadow ( Creative Commons ). Although this may seem somewhat impersonal, scalability is key.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. Effective Returns. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Be flexible and creative. The online and social media craze prompted Domino’s corporate headquarters to take notice.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. Neither had a clue because, really, they didn’t possess a single creative bone in their bodies. bad communication cnbc corporate media ny times old media pr week weakness'

Advertising 41

Advertising Advertising Fashion Creativity 41

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. Much corporate marketing and public relations remains focused on the organisation rather than the intended public. The global population of the world is 7.7 billion people. billion are connected by mobile phone.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Think about management as coaching or as service. It’s a really great question.

Ethics 80

Ethics Employee Communications System 80

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Collaborate With Your Customers. Be a tenacious, creative guerrilla PR pro.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Creativity is back.

Social Media 96

Social Media Marketing Media Creativity 96