Sword and the Script

AUGUST 15, 2017

The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 65

Journalism Brand Branding Advertising 65

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111

Company Media Journalism Report 111

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Sword and the Script

OCTOBER 22, 2019

The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. Know a PR, marketing or sales leader with compelling ideas fit for print?

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. In recent years, content has become more readily available thanks to the Internet.

Film 60

Film Print Creativity Internal 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Contently - Strategy

SEPTEMBER 21, 2018

Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Content marketing isn’t just a constant stream of advertisements. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 111

Content Marketing Print Analysis Data 111

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 111

Marketing Google Newspapers Print 111

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. First, event marketing has become a whole lot smarter.

Industry 74

Industry Marketing Enterprise Mobile 74

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60