PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. While a marketing team focuses on promoting products to target customers, PR supports these efforts by creating a broader context and narrative around the brand.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

MAY 19, 2020

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. At the same time, some of the greatest media titles on the planet were struggling to keep up with content demands since letting staffers go. Contact Content Creators Out of a Job.

Writing 72

Writing Brand Branding Construction 72

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get pitches for potential guests who simply aren’t a fit.

Company 113

Company Interviews Print Pitching 113

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. A company should share its marketing and industry trends with their public relations agency. How to pitch to journalists .

Print 112

Print Trends Agency Brand 112

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Content marketing and media relations need each other. All the basic advice still applies (timeliness, relevancy and newsworthiness).

Survey 98

Survey Industry Leadership Study 98

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Measure content performance in real time with KPIs, including reach, impact and share of voice.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. From print to digital. Through leadership and content. Much more emphasis on content creation and thought leadership via commentaries.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story.

Media Relations 60

Media Relations Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. More video content is uploaded in 30 days than the major U.S. 2017 PR Takeaways. television networks have created in 30 years. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 15, 2017

The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.”

Company 111

Company Media Journalism Report 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. With some planning, you can make these outreach formats a key part of communications strategies moving forward.

Community 92

Community How To Marketing Data 92

Rock the Status Quo

SEPTEMBER 9, 2014

For works in the public domain, I highly recommend printing or saving a screen capture of those rights. Similar Posts You Might Like: Baby, You’re a Hot Legal Mess Just WAITIN’ to Happen Content Marketing: Can You Use Other People’s Blog Posts? Agencies Content Marketing Social Media'

Blogging 194

Blogging Agency Social Media Content Marketing 194

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget.

Marketing 66

Marketing Survey Study B2B 66

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Sword and the Script

JUNE 14, 2016

More than just covering the expense of the conference, marketing was seeking to profit from it. ————————————– Also see these related posts: B2B Solved the Biggest Content Marketing Challenge Yesterday. appeared first on Sword and the Script.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility.

Media 102

Media B2B Groups Conference 102

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. It can be the ultimate factor that makes or breaks a B2B content program.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]. How to Get the B2B Marketing Persona Right [UML]. 2) Words matter in marketing strategies. Give our services a try. Talk to Us!

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

JANUARY 3, 2017

Know a PR, marketing or sales leader with compelling ideas fit for print? 4) What is your assessment of this trend toward content marketing ? “In Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Want to be part of the Off Script series?

Journalism 62

Journalism Content Marketing Creativity Leadership 62