Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

MARCH 18, 2016

will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. Do it now: Statistics show that the most effective content marketers document their strategy. Keep this in mind the next time you’re creating content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Be sure to download our list of do’s and don’ts for your brand story. Click To Tweet. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. Via social media. Click Here.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

The Resolution Blog

OCTOBER 4, 2019

However, Jerrid explains that we’re seeing a lean towards other metrics, like social media shares, likes, and views. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and This lack of ability to measure how well a specific page is going to do has led to some number exaggeration?—?we

Advertising 120

Advertising Advertising Measurement Storytelling 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., This can be tricky if you work with a team of content creators. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Social media, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Social share buttons. Promote Your Ebook On Social Media.

eBook 219

eBook How To Writing Community 219

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. Content downloads.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. To connect with your audience and convert them into customers, you need to create high-quality, visually engaging content.

Mobile 73

Mobile Video Interviews Film 73

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. Here are those 20 golden nuggets – on SlideShare – and each one has a link to the relevant post (which you can click through if you download the presentation).

Content Marketing 96

Content Marketing Marketing Storytelling Course 96

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Social media platforms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. If you are involved in media relations, studying the media is imperative. 3) Augment media relations with content marketing. A voice of reason implies transparency and candor. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MAY 12, 2016

In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”.

Agency 40

Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Bad Pitch Blog

APRIL 23, 2012

Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Both help reinforce the brand''s social media focus. It''s recipes bring the content to life and may be more of a cookbook than a content pool.

Engineering 72

Engineering Pinterest Banking Video 72

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Once you know what your audience wants and will respond to, it’s so much easier to create an effective content strategy.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120