Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Marketing, sales and finance have all been modernised by technology and software as a service. The content reaches 300 million consumers,” he said.

Enterprise 111

Enterprise Media Software Measurement 111

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. It took television thirteen years to earn an audience that size.

Communications 120

Communications Social Media Television Radio 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ” In the article, I described specific measures TikTok had taken to, of all things: 1) discourage bad behavior, and 2) support users’ mental health. How could I have been so wrong?

Privacy 72

Privacy Social Media Trends Video 72

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

PR in High Definition

NOVEMBER 28, 2016

And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online. Search and social will rule measurement.

Social Media 48

Social Media Media Twitter Survey 48

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Vice President, Marketing Technology. Christopher S.

Study 60

Study Examples Local Television 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how.

Leadership 59

Leadership Social Media Creativity Ethics 59

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session. People have demanded technologies that free them from getting explicitly sold to. I didn''t get a response. You name it.

Advertising 54

Advertising Advertising Community Social Media 54

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. Ah, advertising metrics. What about PR? If your PR program is working, everyone knows it. I doubt it. Blog postings?).

Training 46

Training Groups Customer Service Television 46

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. According to Nielsen, the average American spends 158 hours each month watching television(!!). That's 1,896 hours per year. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114