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13 stories about the future of news

Stephen Waddington

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Yet Indian-language content on the web is limited. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments.

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Brand conversations during COVID-19

Stephen Waddington

The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. It has pivoted to record stories about the crisis and provide web services.

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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. One of the things I appreciate most about my local paper is that they hire and employe professional journalists. Learn about LOCAL news–you know, that place where you live? Now, I know the print newspaper has its downsides.