ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. According to the Cision State of the Media Report 59 percent of U.S. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

FEBRUARY 20, 2023

But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. How long have you been in journalism and how did you get started? I’m also really into music and got my start in journalism as a music journalist, something I did as a sideline for 25 years.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) How long have you been in journalism and how did you get started? What elements or characteristics do you look for in a story, and why? I’ve kind of always been doing this!)

Meeting 84

Meeting Report Automotive Media 84

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. You’re Already Late! Don’t panic but chances are you might already be behind in your CES planning.

Automotive 107

Automotive Mobile Technology Resources 107

Sword and the Script

FEBRUARY 24, 2015

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Doctor Spin

DECEMBER 15, 2023

This phenomenon is exacerbated by confirmation bias, where users selectively consume content that confirms their preconceptions, further entrenching their views. Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.”

Viral 52

Viral eBook Journalism Resources 52

Cision

AUGUST 11, 2016

Search Engine Journal. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. “2016 has and continues to be the year for mobilization. Mobile Marketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Proactive Report

MAY 2, 2015

And the major takeaway is mobile, mobile, mobile. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report. Podcasts: Digital and mobile developments have also broadened the world of audio.

Report 100

Report Mobile Newspapers Media 100

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Mobile Automotive Transportation 57

Flack's Revenge

NOVEMBER 17, 2014

The second ran in the NY Times : How Facebook is Changing the Way its Users Consume Journalism. Do we also need to make sure that the news finds its way to mobile news apps, social networks and sites that aggregate news? What do these trends mean for PR? After all, it is challenging enough to get coverage.

LinkedIn 212

LinkedIn Mobile Journalism Facebook 212

Cision

APRIL 29, 2016

Embrace a Mobile PR Strategy. Most businesses do not even know that it is possible to have a mobile PR strategy, but it’s time to develop one for your brand or it might be too late. Right now, mobile is too big of a force to be ignored. Keep Yourself Ahead With Your Email Game. Email is a core part of effective public relations.

Publicity 120

Publicity Mobile Ethics Social Media 120

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations, Earned Media & the PESO© Model. dba Spin Sucks.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. He said people like to consume quality stories as they always have. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St. Tell us about Kiip’s approach to mobile marketing. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

NOVEMBER 30, 2016

This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

APRIL 28, 2016

How will your background in journalism give you an edge in this role? Platforms like Facebook and Twitter have really reset the way we consume information, but that makes finding the right story to tell and serving the audience all the more important. Social media is how we interact with one another, and that’s driven by mobile.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

Bianchi Biz Blog

APRIL 4, 2022

I recently drove the first retail consumer Ultium platform product — the Hummer EV — and it’ll be great to look back on it from a historical context and and be able to say “I was there, and this what it was like.” How long have you been in journalism and how did you get started?

Groups 97

Groups Meeting Automotive Media 97

Doctor Spin

DECEMBER 4, 2023

“Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Source: Digital Journalism 1 Ling, R. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Confirmation bias.

Media 52

Media eBook Viral Construction 52

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Stephen Waddington

JUNE 25, 2020

Publishers rebuild direct relationships via email To counter the move to various platforms, publishers have been looking to build direct connections with consumers via email and mobile alerts. In the United States one in five (21%) access a news email weekly, and for almost half of these it is their primary way of accessing news.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

SEPTEMBER 17, 2019

We consume news through TV, mobile apps, PC and social media. It’s a challenge for those in the journalism industry and the public relations industry alike. Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. Jessica Pardoe When did you last read a newspaper?

Print 60

Print Newspapers Media Advertising 60

Reputation Us

JANUARY 11, 2016

Article originally published in the Portland Business Journal on January 5, 2016. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

Mark My Words

JUNE 9, 2017

The media and serious journalism is being slowly replaced by the infoscape, the blogosphere, the social network and the Twitterverse. And in the current environment, the degree to which consumer trust influences decisions has never been higher and is clearly rising. Companies have to romance the same consumers they once bought.

Advertising 60

Advertising Advertising Consumer Mobile 60

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers. Who is Sara Castellanos? Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. The Wall Street Journal : $15.60/month Reimagining the news with #blockchain -based architecture [link]. month digital.

Journalism 38

Journalism Newspapers Media Print 38