Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Social Media.

Trends 120

Trends Mobile Media Print 120

Business Wire

FEBRUARY 21, 2017

Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keeping your headline to 40 characters may be tough, but some think that is the ideal headline length for mobile readers. Let Your Coverage Be Your Guide! What did they change?

Writing 213

Writing Report How To Google 213

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. We’re at the top of the funnel here, looking at the people who consume your content. People were on the move.

Radio 40

Radio Mobile Media Sports 40

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Adopt content formats that employees can relate to.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce.

B2B 122

B2B Mobile Content Marketing SEO 122

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. ” Yet Pinterest may be the Rodney Dangerfield of social networks. ” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Modern media kits are future-proof and adaptable. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Presspage

JUNE 27, 2017

Visitors may come from a social media platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide.

Social Media 96

Social Media Infographics YouTube Strategy 96

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Think about where people read the content, is your newsroom optimized for mobile, tablet, and desktop users alike? In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. Infographic via Deposit Photos. Use video on websites, in email marketing, and social media. Selfie Light” – a ring-shaped light that attaches to your mobile phone. 76% say it helped them increase sales.

Video 57

Video Marketing Mobile YouTube 57

Cision

MARCH 8, 2016

How are you using your social media listening tool ? As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1.

How To 84

How To Pitching Survey Comparison 84

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers. The Mobile Mogul. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts? 5 Ways to Land Media Coverage with No News (Geben). 4 Social Media Personal Branding Mistakes You Must Avoid.

Case Study 44

Case Study Infographics YouTube Pitching 44

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Trends Case Study 52

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Google+ will close to consumers on 2 April. Shutting down social media access is futile when everyone in the modern workforce has a mobile phone.

Tools 69

Tools Insurance Insurance Handbook 69

Stuart Bruce

MARCH 16, 2017

However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Mobile friendly and work across platform including social media, web sites.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Content is accessed on personal computers, mobile, tablet and home assistant devices. Social media platforms provide a means of both distribution and engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Paul: Have you seen changes in media consumption and behavior that’s relevant for your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. In fact, content discovery helps both consumers and online marketers. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

AUGUST 30, 2018

Think about it: You need an email account to communicate, download an app, register for social media accounts – the list goes on and on. Email trumps social. Email isn’t the only promotional tool for content marketers; social media is another option. Streamlined personalization. Make your CTAs clear and bold.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28