ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. Wounded Warrior Project hurt by reputation damage. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda. That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

MAY 19, 2016

Creative expression and style is subjective, to be sure, but consumers do tend to be more sensitive to signs of patriotism (or the opposite) around certain key moments. Missing the forest for the trees.

Hotels 174

Hotels Retail Creativity Reputation 174

David PR Group

MARCH 25, 2020

Same thing with hotels. What will consumers and business owners need? Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Eventually, restaurants will reopen. Services will be offered again (and hopefully I will be able to get a haircut.) –John.

Brand 61

Brand Branding Hotels Meeting 61

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Brand 149

Brand Branding Storytelling B2B 149

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Maxim Behar

JULY 26, 2021

The hotels there literally depended on this market. As the manager of the Emerald Hotel in the Bulgarian seaside Ravda, I can say that we managed to pass our target in 2020. There is a boom in demand for alternative destinations, such as Irakli and Kraimorie, where there are actually more boutique hotels.

Tourism 52

Tourism Hotels Brand Branding 52

PR in High Definition

MARCH 21, 2018

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies. Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month.

YouTube 48

YouTube Hotels Sports Social Media 48

David PR Group

JUNE 15, 2015

Today, making a complaint can be done in a matter of clicks and even before we leave a retail establishment, restaurant, or hotel. We can contact a company directly through its website or via e-mail, send a tweet to that same company’s president, or post a complaint on a consumer complaint website. Not Just about Consumer Protection.

Customer Service 40

Customer Service Google Engineering Retail 40

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. While customers have always held the dollars that controlled your company, the last decade has brought far greater control into the hands of consumers than ever before.

Mobile 101

Mobile Community System Social Media 101

The Hoffman Agency

FEBRUARY 17, 2020

Trade shows aren’t cheap to attend, particularly those with a global reputation like MWC or the Consumer Electronics Show in Las Vegas.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Ethical Voices

NOVEMBER 7, 2022

I’ve been going to the Consumer Electronics Show. So why jeopardize your reputation for that? I’m seeing more and more of the larger business and consumer media are doing it. Otherwise, it’s not giving consumers the information they need to make an informed decision. Same thing with YouTube.

Ethics 83

Ethics Travel Writing YouTube 83

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

Prohibition

APRIL 29, 2017

This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients. Advise company on handling sensitive public issues to preserve reputation. Analyse results of PR campaigns or efforts and prepare reports.

Agency 54

Agency Creativity Hotels Social Media 54

David PR Group

APRIL 1, 2016

But the Internet, which democratized so many aspects of commerce, enabled companies like Yelp to tap into consumers directly and solicit first-hand reviews about a wide range of companies: from restaurants and hotels to roofers and locksmiths. Business owners need to engage now—or risk their online reputation. –John.

Mobile 40

Mobile Reputation Hotels Tools 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Think Google Hotels, Flights, weather, etc.).

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The cover-up cost him four sponsors, his reputation and – maybe – his career.”. So what could Lochte have done differently?

Crisis 48

Crisis Airlines Reputation Corporate 48

ZudePR

JUNE 6, 2016

They are not only difficult to avoid they can consume significant time. On that Road to Damascus moment) I have a well-founded reputation for being very organised, I can fit a lot into my day. If the muse isn't striking me, I go to a coffee shop, or a hotel, or a sports centre, and sometimes home. When I am not, I am not.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

NOVEMBER 27, 2018

A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion.

Strategy 112

Strategy How To Content Marketing Analysis 112