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Tap Into Nostalgia for Your Marketing

5W PR

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Brands use the past to resonate with consumers and evoke nostalgia.

Film 88
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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?

Film 120
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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience.

Print 120
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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. million views.

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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. More outrageous guerrilla marketing type events should, of course, also be filmed.

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Post Launch Marketing Strategy

5W PR

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133
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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.

Company 87