Remove Consumer Remove Film Remove Print Remove Storytelling
article thumbnail

Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62
article thumbnail

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120
article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102
article thumbnail

The Top 10 Books of 2016 (According to Zude)

ZudePR

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. But I did consume a lot of news, particularly the Saturday Guardian. To be the best, you must be able to master hard things, quickly.

Writing 84
article thumbnail

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

PR can help brands can gain – and keep – consumer trust. Film distributor A24 does a great job of announcing its film and TV work, for example. If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. Demonstrate real commitment.

Brand 160
article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52