Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Insufficient interview prep. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” I believe this is an example of emotions clouding judgment.

B2B 169

B2B Leadership Marketing Software 169

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. Relationships make the difference.

Pitching 193

Pitching B2B Examples Interviews 193

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. Their perspective was featured through an interview with Ad Age and coverage in The Current. These are just a few examples of newsjacking that illustrate the power of timely and relevant responses to current events.

Brand 323

Brand Branding eBook Advertising 323

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

Remote PR Jobs

SEPTEMBER 25, 2023

Below are a few examples of how PR has evolved in the digital world. As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

For a more business-oriented story, you may want to pay attention to regional statistics on employment, spending, and consumer confidence, for example. Spell it out. When pitching a producer, make the necessary segment points clear.

Local 323

Local Pitching Print Interviews 323

PRSay

NOVEMBER 12, 2020

So I am, for example, at home with my wife and my child, my son, who’s almost 18 months now. We don’t have daycare, we don’t have childcare, so we’re juggling our daily work obligations with childcare. “[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. Especially given consumers are looking for brands to take leadership right now. General Mills is using Zoom to interview execs on key COVID-related topics. Steak Umms takes a (big) stand on Twitter. Steak-umm (@steak_umm) April 7, 2020. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

MaccaPR

AUGUST 10, 2020

Your customers are consumed with uncertainty and, in some cases, vanishing. For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

FEBRUARY 24, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not be invited back, or in PR terms, maybe your interview doesn’t convert to a story. One of the best examples of storytelling is by footwear company TOMS. First impressions matter.

Advertising 156

Advertising Advertising Interviews Examples 156

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2020

Whether you’re on stage at a conference or being interviewed by a journalist, in PR, first impressions matter. If you fail to deliver, you might not get invited back to that event or your interview doesn’t convert into a story. One of the best examples of storytelling is by footwear company TOMS. First impressions matter.

Advertising 156

Advertising Advertising Interviews Examples 156

Sword and the Script

JANUARY 30, 2024

That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools. You offered to send good content to their inbox at a sent interview – weekly posts or monthly newsletter for example. You’ve made an agreement in advance.

Survey 122

Survey Marketing B2B Content Marketing 122

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

Video 130

Video Strategy YouTube Pitching 130

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Can you share an example of one that worked? What makes a good subject line?

Pitching 63

Pitching Consumer How To Meeting 63

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge.

Writing 294

Writing Journalism Pitching Guidelines 294

Communications Conversations

OCTOBER 1, 2020

Let’s take a look at four great examples. Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. For example, here they discussed food trends with the vice president of consumer insights at Mills.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

MARCH 10, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

Social Media 156

Social Media Trends Media Instagram 156

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. For example, diaper brand Huggies landed in hot water for their portrayal of dads as ill-prepared, unskilled caregivers when moms aren’t around. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. A good PR plan can include solid examples of relevant situations and stories for comment so that all parties agree on what’s appropriate. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

The Stalwart Blog

OCTOBER 3, 2019

Give the example there, of what that means, and applications of your practice. John Tishler: And just an easy example of this is that, if a law firm has a long time relationship with a client, that inevitably means they’ve got close personal relationships with at least some of the senior executives of the client.

Government 74

Government Crisis Video Interviews 74

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. For example, Red Wing Shoe has several types of workboots, so one theme can be steel toe vs. soft toe workboots.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 132

Video Strategy Marketing Instagram 132

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

JULY 12, 2017

When an issue fuels consumer anger or public debate, it should be avoided at all costs. Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. A study by SSRS in collaboration with the 4A’s found that 58 percent of consumers dislike when brands get political.

Brand 174

Brand Branding Fashion Advertising 174

Communications Conversations

OCTOBER 28, 2022

And, they promote news and information they want their audiences to consume (another key goal). Andy’s blogger survey is a perfect example of what this looks like in action. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. And, to an extent, that’s fine.

Blogging 109

Blogging Corporate Survey Interviews 109