Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Check out the Lärabar Instagram account.

Creativity 73

Creativity Communications Brand Branding 73

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Partner with “real people” content creators.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination. Be true to your brand. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. This can mean digital video, creative Instagram posts, and inbound marketing techniques. More recently, we need to think like the end-user, whether a consumer or a business.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. Always awesome to see connections happen!

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed.

Brand 136

Brand Branding How To Storytelling 136

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e. How did we activate?

Instagram 74

Instagram Creativity Consumer Storytelling 74

Prohibition

AUGUST 1, 2023

Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. –

Media 94

Media Sports Agriculture Pitching 94

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. YouTube is a space to express creative freedom and extend your brand story. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. My favorite social media platform is…Instagram. How do you envision the future of PR? Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Snap, once the darling of visual messaging, has had a tough year losing users to Instagram and its Stories product. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. So, that’s an area of strategic value that I think communicators can think about.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer. Next, we’ll talk a bit about content.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

DECEMBER 2, 2016

Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities.

Film 120

Film Creativity Brand Branding 120

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225

Cision

JUNE 9, 2016

This let me unleash my research thinking and creative acumen to the fullest in driving brand strategies that were held accountable to business KPIs such as market growth, inviting investment, attraction or retention of talent, driving favorable issues outcomes with regulators, etc. .

Training 0

Training Leadership Brand Branding 0

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Actually, it looks a lot like a Pinterest or Instagram page. And, they’re thinking about it as a multi-media hub.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Channels such as Twitter and Instagram thrive on this human connection. The social organism evolves through memes and grows when you allow users to be creative with your content.

Marketing 48

Marketing Social Media Video Mobile 48

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. Trend 1: ESG. Trend 3: The Metaverse.

Trends 52

Trends Trade Shows Agency Communications 52

Karen Freberg

NOVEMBER 4, 2018

FB, Twitter, and Instagram). I consumed more coffee than I have ever done for a class project over the span of this week. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. Investing in the Right Tools to get the Job done. A battery pack.

Social Media 52

Social Media Video Conference Analytics 52

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Among other digital marketing strategies, you’ll learn how to leverage social platforms like Twitter, Facebook, Google+, YouTube, Instagram, Pinterest and Vine. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 2, 2015

Instagram for PR Success: 40+ Examples, Ideas, Tips and Tools. 5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. Draw Me a Story: Six Storytelling Lessons From Cartooning. Draw Me a Story: Six Storytelling Lessons From Cartooning. ” You can thank me later. ” 3.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52