Sword and the Script

APRIL 30, 2024

That means only 20% of business buyers are ‘in the market’ over the course of an entire year; something like 5% in a quarter – or put another way, 95% aren’t in the market.” The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. That makes sense.

B2B 131

B2B Marketing Advertising Advertising 131

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. You need to know your audience, inside and out.

Media 101

Media Storytelling System Technology 101

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 72

Writing eBook Case Study System 72

Prohibition

FEBRUARY 2, 2024

To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones. The message ‘Galaxy AI is here’ was beamed into the sky along with depictions of the stars and solar system. Samsung just created a huge spaceship in the sky made of drones – as you do!

Marketing 62

Marketing Film Creativity B2C 62

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

Presspage

AUGUST 7, 2018

There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

PR 20/20

JULY 25, 2017

If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions. Improve Content Marketing. One, it saves a ton of time.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 6) Finding a content marketing niche.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. If you add some paid activity to your PR campaigns, you can really maximise the output.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 123

Communications Crisis Internal International 123

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. To that end, it’s really hard to sell more if you stop talking to your market. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Shift Communications

JANUARY 25, 2016

They become less accurate with time, as the system we are modeling does not remain the same. This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply.

Content Marketing 60

Content Marketing System Google Data 60

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program? Did you win? Talk to us.

Case Study 66

Case Study Conference Advertising Advertising 66

Cision

MARCH 30, 2017

Just as people dislike clickbait headlines and photos, it will test people’s patience to have the primary image in your gallery disparate from the rest of the content within the post. That said, I guarantee someone is already posting bait-and-switch content for Instagram collections (#sad). Perhaps not.

Instagram 120

Instagram How To Video Examples 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

AUGUST 27, 2019

While positive, we must be deliberate in the delivery of our marketing message. Consumers will appreciate quality content if it’s in the right place, at the right time. Your strategic approach to the following, among others, will impact the holistic customer journey: Account-based marketing. Content marketing.

Marketing 46

Marketing Technology Resources Tools 46

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. Another section of the TPP targets the “misuse of trade secrets” via “computer systems” and makes these actions a criminal offense. Click To Tweet. The Lack of Private Data Protection.

Telecommunications 120

Telecommunications Privacy Software Data 120

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JULY 19, 2018

Content production is one of the more time-consuming functions of a modern marketer. This production rate is required, considering that 84% of people expect brands to provide content that entertains , tells stories , provides solutions and creates experiences and events. The latest in time-saving content tools?

Tools 41

Tools Strategy Analytics Data 41

Sword and the Script

JANUARY 3, 2017

Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Rock the Status Quo

MAY 4, 2015

The obvious copy/paste wording and typos reinforce this, and tell me this might be sent from someone who lives oversees and has English as a second language – a common content creation system used by SEO firms looking to pay as little as possible for fast content. They are all about volume, not quality. No, thanks.

SEO 100

SEO Pitching Small Business Agency 100

PR 20/20

FEBRUARY 28, 2019

In the technologically-advanced world we live in (i.e. consumers are used to ordering anything they want in one click and it arrives in two hours, or emails are delivered at the most optimized times with the help of artificial intelligence ), why do we expect that a static PDF ebook will be enough to excite our audiences?

eBook 48

eBook Infographics Survey How To 48