The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool.

Internal 118

Internal International Insurance Insurance 118

Doctor Spin

JANUARY 8, 2022

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But they lack basic PR knowledge. .”

Industry 52

Industry Web Wikipedia Education 52

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. and it’s all about visual content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

JULY 1, 2016

The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content. I have several feeds set up from sites I know publish good content that will be of value to my audiences. A healthy curation strategy can position your brand as a thought leader.

Social Media 140

Social Media Engineering System Video 140

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Offer Users Quality Content.

How To 40

How To Engineering Content Marketing Advertising 40

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. Twitter paid amplification? All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Are you up to speed?

How To 60

How To Software System Employee 60

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114