MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. Savvy event producers have put all the technology tools in place to approximate a live conference experience.

Conference 310

Conference Trade Shows Technology Video 310

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

The Hoyt Organization

SEPTEMBER 21, 2023

Challenge As a direct lender, Mountain Funding carved out a strong niche in the opportunistic financing market. The firm was expanding into the development company market and was on the verge of making its first expansion. More than 250 responses were received from the trade show.

Real Estate 52

Real Estate Company Trade Shows Conference 52

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Assign a dedicated staffer to manage conference work. . Time to recalculate your conference strategy. CES turned down your CEO?

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events.

Trade Shows 88

Trade Shows Conference System Social Media 88

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

MARCH 23, 2015

The same thing happened to Foursquare… In 2009, Dennis Crowley, a co-founder, flipped the switch on Foursquare days before the conference began; it became the breakout app of the conference and was valued at nearly $100 million a little more than a year later. A popular trade show is like a busy news day.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Karwoski & Courage

MARCH 23, 2018

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

Trade Shows 69

Trade Shows Conference Social Media Publicity 69

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. PR can help you build your brand awareness and stay top-of-mind with all the right people.

Automotive 65

Automotive Technology SEO Engineering 65

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

Landis PR

FEBRUARY 7, 2022

Virtual conference. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. 5 Must-Keep New Year’s Resolutions for B2B Marketers. The post B2B Tech Communications Success Is More Than Ink In Trades appeared first on Landis PR.

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. 6 Sources of B2B influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. Booths are broken down in minutes, carpet is rolled up in seconds and before you know it, the conference hall is transformed back to an empty concrete room in the blink of an eye. Write a Powerful Post-show Press Release.

Trade Shows 72

Trade Shows Video Writing Conference 72

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. For conferences and trade shows, teams can also take advantage of the app’s business card scanner.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Start here.

Healthcare 60

Healthcare Trade Shows How To Conference 60

PR 20/20

MARCH 2, 2023

Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

APRIL 24, 2023

The relationships they have with media, thought leaders, conference organizers and influencers – do they have existing relationships with the important media and event organizers in your industry, or will they have to start from scratch? That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Bianchi Biz Blog

JUNE 17, 2021

3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JULY 14, 2016

Unless it’s a category-creating product launch or the announcement of a celebrity business partnership, formal press conferences are often not necessary. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Here are just a few examples of how marketers are using Pinterest and Instagram. Have a conference, trade show, or other special event to promote?

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Pinterest Instagram Brand Branding 196

PR 20/20

FEBRUARY 26, 2015

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well. Inbound Marketing'

Trade Shows 40

Trade Shows Conference Education Industry 40

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., With the promise of success, though, comes the risk of failure.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. The vast majority of media relations hinges on relevancy. >>> More than a proactive PR partner: an extension of your team. Give our services a try.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Need help with marketing or PR? Try our services. webinars last year.

Survey 92

Survey B2B Report Video 92

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. Over the past decade, a handful of these deals originated from conferences such as Expo West, and powerhouses such as General Mills Inc.,

Retail 60

Retail Trade Shows Consumer Trends 60