PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. He loves to talk about marketing AI.). The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “The

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers. Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

Burrelles Fresh Ideas

APRIL 16, 2024

However, a quiet revolution is happening in the business-to-business (B2B) marketing world, where influencers are reshaping the landscape in new and interesting ways. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers. Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 104

Interviews Publicity Technology Social Media 104

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Neglecting to measure the success of storytelling campaigns is also a common pitfall. Guest Contributor: Arch is a Content Marketer at TheFruitGuys – a fruit delivery platform.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 137

Storytelling Video Strategy Analytics 137

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Remote PR Jobs

SEPTEMBER 25, 2023

And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. Thoughtful content-marketing paired social media scales. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. She previously managed content and social media for several brands, in addition to working as a freelance writer.

Media 102

Media Storytelling System Technology 102

PR 20/20

FEBRUARY 3, 2020

And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI and related technologies can vastly simplify your blogging efforts. Marketing automation platform HubSpot also offers a valuable AI-powered topic planning tool.

Blogging 73

Blogging How To Engineering Writing 73

Marketwired

FEBRUARY 11, 2016

It’s time to re-frame the relationship #PR has with #Content. And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. And guess what happens when PR owns Content? Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Conference co-organizer Neal Schaffer delivered a stellar keynote on the importance of alignment of social media with other objectives. Branding and Thought Leadership. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 3) The Future of Marketing Looks More like Public Relations. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) Can you Profit Directly from Content Marketing?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

PR 20/20

MARCH 26, 2020

Those companies you’re marketing to are all run by people. Perhaps it took kids crashing conference calls for us to remember that the people we’re selling to have lives outside the office, families they’re juggling, elderly parents they’re worried about. Speak to that person, and your marketing will be 10x better, always.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

MAY 8, 2018

It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve.

Survey 62

Survey B2B Marketing Mobile 62

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). We asked the 483 communications pros that took The JOTW Strategic Communications Survey for 2022 the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. People – measure based upon people rather than cookies. A lot of the value recommendation I covered in the section on the sales and marketing funnel.

Facebook 120

Facebook Advertising Advertising Measurement 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Marketing performance scorecards are simple to build and are increasingly efficient to maintain thanks to analytics platform APIs. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148