PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

MARCH 6, 2020

Worse, they’re usually not open to funding trips to professional development conferences and events either. Want to up your content marketing chops by going to Cleveland to hit Content Marketing World? That’s usually met with “why don’t you find a local event instead?”

Employee 78

Employee Insurance Insurance Real Estate 78

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

JANUARY 29, 2019

1) Not an open house; think: mini-conference. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? Consider transforming an open house into an event with a conference-like feel. This essentially applying the principles of content marketing to recruiting.

Resources 78

Resources Creativity Publicity Local 78

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, maybe you’re about to announce a conference, launch party, or another event. Legal Shifts.

Small Business 63

Small Business How To Writing Conference 63

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 103

Survey Report Media B2B 103

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

MARCH 26, 2020

Those companies you’re marketing to are all run by people. Perhaps it took kids crashing conference calls for us to remember that the people we’re selling to have lives outside the office, families they’re juggling, elderly parents they’re worried about. Speak to that person, and your marketing will be 10x better, always.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around. Takeaways Applicable to Any Vertical Market. How to Generate Media Referenceable B2B Customers with a Blog. execute them? Give our services a try. Talk to Us !

B2B 66

B2B Creativity Film Trade Shows 66

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies.

Industry 195

Industry Trade Shows Marketing Film 195

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” Video technology will render conference calls useless. And when it does, it’ll put an end to my taking conference calls in my sweat pants and Homer Simpson slippers. The fall of content marketing tech.

Technology 60

Technology Content Marketing Social Media Facebook 60

Karen Freberg

OCTOBER 10, 2020

Why isn’t Emily working hand in hand with the digital team to make sure the work she is doing on social helps in lead generation opportunities, conversions, and help with the content marketing strategy? Wherever I travel for work or conferences, I pick up several books to learn as much as I can before I head to the country.

Social Media 114

Social Media Media Fashion Agency 114

MaccaPR

JUNE 3, 2014

With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. First and foremost, how do you define inbound marketing?

Marketing 91

Marketing Small Business Interviews Internal 91

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

Waxing UnLyrical

MAY 11, 2016

Marketing tactics like these can be extremely useful, but if we’re relying on them out of comfort and forgoing the game-changing impact media relations can have, we’re doing ourselves and our clients a disservice. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space.

Media Relations 40

Media Relations Media Measurement Conference 40

PR 20/20

JUNE 25, 2019

I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. Sample services include: Content strategy, with the Cognitive Content Hub™ methodology.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

APRIL 12, 2016

Last month, a group of the PR 20/20 crew headed to Austin for SXSW ’s 30th annual conference. >> Related read: Content Marketing 2.0: All panelists voted first-person narrative as the ultimate side of human connection. Story + Narrative Connect People & Brands.

Pinterest 40

Pinterest Community Data Mobile 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. being a PRSA member, attending MIMA events, and digital marketing/social media focused conferences, etc.

Insurance 60

Insurance Insurance Social Media Corporate 60

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences. Get our brand on TV? I’ll be the hero of the organization!

Communications 40

Communications Tools Analytics Television 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

NOVEMBER 30, 2021

32% “industry events/trade shows/conferences,”. 11% “local or national professional trade associations.”. Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. 28% “peers/colleagues,”. 28% “vendor websites,”.

B2B 100

B2B Trade Shows Survey Study 100

Communications Conversations

OCTOBER 18, 2016

Ryan Arnholt, director-content marketing, Optum. Most recently the former president of MN PRSA and leader of Risdall PR, Joel has been a fixture in the local PR community for years. Have to include my partner-in-crime who helped me start the MN Blogger Conference all those years back! Must be doing something right.

Agency 60

Agency Groups Public Affairs B2B 60