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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around. execute them? Talk to Us !

B2B 65
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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. For example, maybe you’re about to announce a conference, launch party, or another event. Legal Shifts.

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What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” Video technology will render conference calls useless. And when it does, it’ll put an end to my taking conference calls in my sweat pants and Homer Simpson slippers. The fall of content marketing tech.

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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.

Industry 195
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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. Not content marketing. There is no silver bullet: B2B marketing today requires an omnichannel approach. 28% “peers/colleagues,”.

B2B 101