Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.

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Trends Publicity Analytics Software 83

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

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Report Pitching Creativity Trends 60

Shift Communications

FEBRUARY 10, 2015

That post, along with my own experiences in the communications trenches, inspired me to create the Social Media News Release , which we’ve updated to version no. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). He was right. 3 as a microsite.

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Agency Social Media Government System 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. But when it comes to the current state of the public relations industry, it is.

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Industry Agency Report Technology 100

Bad Pitch Blog

MAY 23, 2006

It can be done, just not en masse. The good ones typically fly under the radar; they’re too busy promoting other people, products, services, companies. tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Microsoft | Robert Scoble' This is b t. And it is being done (more to come on this).

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Pitching Engineering Blogging Google 40

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. From website copy, to social media strategies, to, more recently, virtual events. We know that mistakes can happen.

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Reputation Employee Crisis Crisis Management 62

ZudePR

MARCH 22, 2018

Looking back now, my initial concept was unambitious: a business card book that would have grown my media list but not set the heather on fire. Change em dashes to en dashes, insert spaces between en dashes and words in footnotes. Replace commas with en dashes for some clauses. The stage was set. Check all footnotes.

Writing 83

Writing Google Blogging Exercises 83

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. Think about a company like Home Depot. These “employer brands” are damn important, too.

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Social Media Brand Branding Media 60

ZudePR

MAY 22, 2018

Two en dashes should be used mid-sentence either side of an emphatic comment from the author. Brackets can also be used at the end of sentences, in the same way en dashes are used above. Leave a space around the en dash (American English dictates an em dash with no spaces). Upper-case “g” when referring to the company.

Writing 95

Writing Google Comparison Government 95

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. Jessica Lawlor, Jessica Lawlor & Company. Thank goodness for Solo PR Pro. Something you might not think of: I also find aromatherapy with essential oils picks me up and keeps me going. And don’t forget to build in rewards for big accomplishments!

Energy 67

Energy How To Case Study Resources 67

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. The media does not want to be sold, they have no interest in being sold, what they want are stories. The media is constantly in need of new stories and that’s where you come in. Look at your pitch from the media’s perspective and not yours. You are not selling!

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Film Pitching Radio Newspapers 45

MaccaPR

OCTOBER 7, 2014

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

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YouTube Video SEO Trade Shows 61

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

Communications 60

Communications Analysis Web Handbook 60

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. It''s always risky when you bring another element into the story to draw media attention. The case above is common -- whether or not you spent $10K to get media attention. Oddly enough, I''ve also promoted an event with an Olympian as the media draw.

Case Study 52

Case Study Construction Interviews Training 52

Bad Pitch Blog

JUNE 1, 2009

Harvesting, though, is simply a no-go in the Social Media whirl. Shankman’s followers are blocking the doofus, (name deleted to protect the idiot) en masse. Brodeur joined the company as its COO, where he assumes the kit and kaboodle responsibility for corporate strategy, marketing, sales, biz development and ops. Amen to that.

Pitching 43

Pitching Social Media Twitter Corporate 43

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. We hope to activate the accounting department first.

Employee 40

Employee Internal International Corporate 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. But what about large companies?

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Twitter Construction Measurement Meeting 120