The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

Communications Conversations

NOVEMBER 16, 2022

You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros. Community management. Strong copywriting skills. instead of “Let’s eat grandma.”. *

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Authentic Storytelling Project. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. storytelling, etc) to the dark side of social media (ex. Not consistently. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. How do you resource that? Yeah, it was a pretty big deal.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. It’s such a waste of resources. Rather, you should be building a community around those themes with which they identify. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Consider using these excellent resources: 4 tips for finding fantastic free photos.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

FEBRUARY 3, 2017

In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. Ten years from now, I think an Employment Brand Manager will be a common part of a communications/HR team.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. 12 ways to improve your digital storytelling. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. This is yet another great post for Cision.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!

Social Media 85

Social Media Industry Film Viral 85

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. The newsletter is available online at www.nedsjotw.com. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Mark My Words

JANUARY 14, 2021

The final organisation is chef José Andrés’s World Central Kitchen, which is building four community relief centres in regions affected by hunger, starting in Dominica and Puerto Rico. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

The Hoffman Agency

JUNE 4, 2019

There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful. So how can a company create a media buzz without journalists writing it for them? This allows the journalist to refer to the company as a resource of information when they need it.

Media 34

Media Content Marketing Company Agency 34

The Hoffman Agency

SEPTEMBER 1, 2020

However, one task that stands out to me is writing personalized pitches to reporters. Therefore, authentic and dynamic storytelling is the best approach. Communication is key: Starting a full-time internship right out of college, remotely nonetheless, was a big step.

Pitching 36

Pitching Internal International Meeting 36

Stephen Waddington

MAY 31, 2018

I’ve found resources such as stakeholder mapping and campaign planning tools incredibly useful. Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. What you’ve learnt at university is invaluable.

Local 60

Local Agency Corporate Internal 60

wiredPRworks

JULY 25, 2016

Our mentors come from a wide variety of backgrounds and are here to answer questions and share insight on specialized topics chosen by our community. We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. I'm curious.

Conference 40

Conference How To Creativity Energy 40

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” And one of the sub-trends is online communities. Lauren: Drivers, yeah.

Trends 78

Trends Brand Branding Reddit 78

ReimaginePR

MAY 30, 2015

This is the least important of your video but still useful if you have time and resource, it can still be useful. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. I would challenge you to write a more human bio.

Media 120

Media Television Video Print 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. Journalists want to write stories that will engage their readers. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). Yes, we did that.). Rebekah holds a B.A.

Employee 40

Employee LinkedIn Engineering Leadership 40

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

Solo PR Pro

JANUARY 19, 2016

This is a guest post from Dan Farkas, a Solo PR Pro Premium member , who is an Instructor of Strategic Communication at the E.W. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . You have the power to create better content and a better community.

Strategy 40

Strategy Brand Branding Journalism 40

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications. You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0