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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. It also enlightens brands about specific community pain points that the company can address more actively.

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#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

Deirdre Breakenridge

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Here are a few of the #PRStudChat topics/questions we’ll discuss the night of January 25th: How much do you need to know about the journalist and his/her community?

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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

Once you’re cancelled, it’s too late to reach out to friends and allies, and if the situation is radioactive, they’ll go radio silent. Even if there’s no budget for formal influencer or content creator relations, cultivate engagement with relevant social figures by engaging and appreciating their content.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Find your organization’s best stories.

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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. Or, if they cover a specific beat / section of the paper, like local entrepreneurs, or community service, be sure to mention it. . Don’t pitch too many reporters at the same publication.

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