Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 155

Financial Marketing Survey B2B 155

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Stern + Associates

MARCH 3, 2023

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. Thank you, Zoe, for a valuable workshop on influence and practical ways we can build meaningful relationships with our co-workers, customers and communities.

Leadership 62

Leadership Employee Policies Groups 62

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 155

Trends Industry Survey Leadership 155

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 147

Company Chemicals Public Affairs Survey 147

Sword and the Script

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

B2B 127

B2B Study Survey Software 127

Sword and the Script

MAY 18, 2021

The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades.

Study 173

Study Communications Survey Pitching 173

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. The breakdown for the top metrics for each segment follows below.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. One particularly useful survey is benchmarking.

Internal 97

Internal International Communications Employee 97

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Pervading uncertainty.

Reputation 146

Reputation Crisis Nonprofit Training 146

Maxim Behar

DECEMBER 14, 2022

This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.

Survey 115

Survey Leadership Groups Community 115

PRSay

JANUARY 29, 2018

We will meet our challenges again and prevail by recommitting to our common interests.

Survey 134

Survey Ethics Leadership Financial 134

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 132

Case Study Study Company B2B 132

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Survey 112

Survey Software Technology Tools 112

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

This tool helps survey and garner insights from more respondents than any other insights platform, meaning more data. In addition, Upwave ensures that the data collection is coming from regular people and not survey addicts, leading to high-quality results. Hunter.io . What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Agility PR Solutions

JANUARY 23, 2020

Global leadership community YPO recently conducted a member survey designed to provide the chief executive perspective on the importance of […]. Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success.

Employee 104

Employee Survey Leadership Community 104

Reputation Us

JULY 18, 2023

” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.” ” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.”

Reputation 78

Reputation Exercises Groups Leadership 78

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 136

Publicity Small Business Trends Leadership 136

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. To identify your target audience, consider factors such as demographics, interests, and behaviors.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 128

Communications Crisis Internal International 128

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field.

B2B 111

B2B Social Media Company SMB 111

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” A recent survey from the Manpower group found that 75% of employers globally report difficulty in filling roles. They’re finding it hard to hire enough people with the right skills.

Internal 108

Internal International Groups Employee 108

Landis PR

APRIL 29, 2024

There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 64

Radio Pinterest Television Government 64

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. To top it off, each interaction triggered an automatic customer service survey, but no one addressed the actual problem.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 158

Government Report Survey Media 158

PRSay

OCTOBER 10, 2022

We recently conducted a nationwide survey to uncover the temperature of fun in brand marketing, how it factors into purchasing decisions and the types of news stories consumers seek in the current media landscape. The online survey of 2,046 U.S. Consumers are ready for fun. The fun news. Photo credit: prostock-studio] .

Consumer 167

Consumer Brand Branding Marketing 167

PRSay

AUGUST 23, 2021

The Kaiser Family Foundation has been surveying Americans since December to track their confidence in coronavirus vaccines. The survey results show that hesitancy among Black and Hispanic people to receive the vaccine has dropped over time. Understanding their emotions and perceptions of risk helps us build trust.

Communications 129

Communications Local Survey Transportation 129

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. The company’s leadership must earn this trust daily. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics.

Engineering 98

Engineering Television Travel Financial 98

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Businesses spend millions on brand reputation and community service. To top it off, each interaction triggered an automatic email customer service survey, but no one addressed the actual problem.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Practitioners and academics operate in almost entirely separate communities. To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167