Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. ” Scott Kaminski | Häfele America Co. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

ReimaginePR

AUGUST 1, 2016

So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. They may enjoy your tone, your branding and how you present information. Facebook currently has over one billion users (and that number’s growing). It’s fair to say that at least some of your audience is on Facebook.

Brand 120

Brand Branding Marketing How To 120

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand.

Brand 40

Brand Branding Video Community 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. More consumers are connected through mobile and using technology to obtain information. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. More consumers are connected through mobile and using technology to obtain information. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Why do you you write your blog? Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Marketwired

FEBRUARY 23, 2016

We asked AirPR ’s Leta Soza to share why it’s important for PR pros to learn about, and take advantage of, the tools available today: “Staying informed of the chest of tools available to PR is vital because, at the end of the day, tools should help PR pros make better decisions about future efforts,” she says. TechCalendar.

Tools 125

Tools Analytics Software B2C 125