Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

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5W PR

FEBRUARY 20, 2024

Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Ethical considerations become second nature, from fair wages and safe working conditions to minimizing the company’s environmental footprint.

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Consumer Brand Branding Ethics 78

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. The ethical issues are also cultural-related as well.

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5W PR

JANUARY 3, 2024

If the food and beverage brand incorporates sustainable practices, such as eco-friendly packaging, ethical sourcing, or reduced carbon footprint, emphasize these aspects in the food and beverage public relations messaging. Building a strong presence at the community level contributes to brand authenticity.

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5W PR

JULY 21, 2023

By fostering a sense of community and personalized service, variety stores can create loyal customer bases. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

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5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

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5W PR

SEPTEMBER 20, 2023

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

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5W PR

JANUARY 15, 2024

Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏ Consumers will value transparency in supply cha͏ins and demand brands to use ethically sou͏rced materials an͏d labor practices͏. Niche markets and targeted products will flourish.

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Consumer Ethics Trends Mobile 78

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? How do we create belonging in a hybrid environment?

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Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted? Thank you for sharing it.

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Ethical Voices

OCTOBER 3, 2022

Joining me on this week’s episode is Renea Morris, APR, Fellow PRSA , the Vice Chancellor for Marketing and Communications at the University of Denver. She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? Where was the negative feeling coming from?

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Ethics Nonprofit Community Local 79

Deirdre Breakenridge

JANUARY 18, 2022

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. Suni Lee, an American gold medalist, and member of the Hmong community, was allegedly harassed recently while out with friends. If anything, it showed me where I could ‘go’ from here.

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Blogging Ethics Social Media Privacy 239

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

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Storytelling Media Nonprofit Government 163

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. I tried with the new stores to engage the local community.

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Ethics Strategy Real Estate Local 52

Stephen Waddington

NOVEMBER 29, 2019

Boris Johnson endorses cider, Jo Swinson ethical clothing and Jeremy Corbyn an art gallery. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats. Aligning a brand with a political party is a tricky business.

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Brand Branding Ethics Local 97

Maxim Behar

JUNE 23, 2022

Maxim Behar: “It is a great honor to be appointed as International Fellow of PRCA, the largest professional public relations community in the world. I accept this as logical continuation of my tireless public job in several global professional communities and can guarantee that my input in PRCA important job will be significant.”

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Internal International Ethics Government 52

Flack's Revenge

AUGUST 6, 2019

Sorkin describes Gamble’s modest proposal: Companies, he suggests, should “adopt a binding set of ethical rules, approved by stockholders and addressing the key ethical dimensions of corporate life” including relationships with employees, communities, customers, and [companies’] effects on the environment and on future generations.

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Corporate Brand Branding Agriculture 198

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. Our regional outlets are pretty good.”. “We

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Survey Media Report Journalism 136

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Full disclosure: I’m an activist for social and racial justice.

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Stephen Waddington

APRIL 23, 2020

Safra Center for Ethics at Harvard Business Review has an international perspective, while A Sustainable Exit Strategy: Managing Uncertainty, Minimising Harm published by the Institute for Global Change looks specifically at the situation in the UK. Communities have been strengthened through the crisis. Let’s hope that continues.

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Government Crisis Exercises Retail 132

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

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5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

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Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

FEBRUARY 12, 2021

And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

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Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures.

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Local Corporate Groups Ethics 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Unfortunately the same isn’t true for local media.

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Maxim Behar

JULY 2, 2023

In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics. I’m very proud that for the past 10 years we really brought ICCO to a new level of professionalism and ethical behavior on the market. Host: This is indeed inspiring for many professionalists.

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Ethics Internal International Course 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 187

Tough Sledding

JANUARY 25, 2015

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media.

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PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics. This gave me the opportunity to share PRSA’s value in person.

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Leadership Government Conference Energy 131

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations'

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Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

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SEO Creativity Mobile Journalism 120

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

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Journalism Trends Local Print 120

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. We’ve used some of the noisiest conversations in our community of practice as our guide.

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Publicity Government Guidelines Facebook 128

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. Ethical communication is at the heart of this.

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Meeting Training Ethics Government 96

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Shareholders.

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Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

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Communications Conversations

OCTOBER 29, 2014

One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People with ethics. People who (hopefully) care about the community they live in. Learn about LOCAL news–you know, that place where you live? But, you really distrust your local newspaper?

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