Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JUNE 6, 2024

Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., Business is not going to convince [its customers, employees, etc.] Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” It’s easy to misspeak.”

Reputation 88

Reputation Employee Analysis Strategy 88

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Information, and misinformation, travels at equal speed in the digital world, meaning that leading and controlling the conversation is an advantage. It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. The right advertising generates reach and frequency of message to inform specific audiences. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees.

Technology 248

Technology Company Enterprise Community 248

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees. Monitor and update in real-time.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. A:ccuracy.

Reputation 90

Reputation Creativity Employee Resources 90

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

Stern + Associates

AUGUST 11, 2023

Public relations is a strategy for businesses to maintain communication between themselves and their stakeholders. On one hand, businesses want to communicate important information to their customers, and on the other, customers and other stakeholders want to be informed about the business and its products or services.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

PRSay

NOVEMBER 10, 2023

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. After selling his firm in 2005, Epley and his wife, Dorcas Starnes Epley, retired to Columbus, N.C.,

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. It’s important to help them feel less anxious and more informed. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language.

Communications 212

Communications Employee Crisis Policies 212

Onclusive

JANUARY 14, 2021

As an executive, you have the power to set up your communications team for success from the start. It is also more important than ever for executives to stay involved with communications on an ongoing basis. This is where communications and PR comes in as an important adviser and strategic partner to the C-suite.

Communications 195

Communications Corporate Measurement Reputation 195

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Reputation 52

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

Reputation Us

JULY 16, 2019

In our firm’s experience supporting merging companies, the overarching theme we’ve encountered is that clear, concise and consistent communications are at the epicenter of a successful merger. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.

Reputation 60

Reputation Strategy Communications Financial 60

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Reputation Us

AUGUST 31, 2020

Today’s higher education and learning environment is offering students many unique opportunities, such as a traditional four-year university, a two-year community college, a gap year, or a full-time job with classes on the side. This advanced degree curriculum is focused to defend and promote an organization’s overall reputation.

Education 78

Education Reputation Employee System 78

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The Annenberg research team acknowledges this weakness and suggests that the data offers numerous directional insights into the attitudes of the public relations community.

Publicity 105

Publicity Corporate Employee Energy 105

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

Stephen Waddington

MAY 4, 2021

The investment community increasingly expects to be informed on company commitments to and actions on these concerns. Strategic communication planning Failure of an organisation to meet the expectation of its public in any of the three dimensions of ESG will result in reputational and investor risk.

Publicity 197

Publicity Government Corporate Financial 197

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38 Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Stefanie Rupert, President/CEO & DEI Officer, Collins Community Credit Union ($1.38 Their responses were genuine, insightful and encouraging.

Financial 78

Financial Education Community Employee 78

PRSay

DECEMBER 2, 2020

Information was absolutely vital. Stay as close as you can to [senior managers] and get as much information as you can. You have to bring that information up to senior management. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107