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CASE STUDY - Using current events to land in the media

PR for Anyone

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 165
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Behind the Headlines With Kim Spear

Cision

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline.

Local 120
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Changes in journalism impacting PR

Prakkypedia

There’s a common thread to that list, of course: social media. Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

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How to Make Facebook a Career Book

PR Job Coach

This of course assumes you have written a compelling resume that highlights your best skills and accomplishments. For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed.

Facebook 160
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What PR Professionals Can Learn from Being Reporters First

Barokas

Until I took my first college course on it, I didn’t even know what PR was. Even while working at small, local publications, I never had an empty inbox. I wrote “ Jeffco schools battle teacher shortage for gifted kids” for The Metropolitan , a newspaper that focuses on implications of local and national events on Denver’s community.

Report 68
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Getting hired and ahead in marketing and PR

Stephen Waddington

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.