PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. There isn’t a universal formula for measuring PR success. The post How PR Agencies Set Budgets And Billing appeared first on Crenshaw Communications.

Agency 120

Agency Trade Shows Comparison Meeting 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. The editor told me the firm that conducts the survey on their behalf does this to make a like comparison. PRWeek may feel like I’m picking on them, but I think the publication does the community a service with this survey.

Publicity 95

Publicity Survey Comparison Report 95

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 118

Case Study Software Data Web 118

Konnect Agency

JANUARY 19, 2021

Now, you can really encourage action because you have enough data about your target customer as they’ve worked their way down the funnel to be able to reach them through advertising, promotions and other actions measured by total conversions and return on ad spend (ROAS). Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. It’s such a great way to connect not only with reporters but fellow PR professionals and new communities. A lot of journalists compared us to Amazon, which wasn’t inaccurate, but it opened us up to some unfavorable comparison and criticism from loyal Amazon customers.

Reddit 120

Reddit Social Media Pitching Comparison 120

Mindful Marketing

JUNE 4, 2022

Although the Twitter feedback above is enlightening, social media responses often prioritize ‘quick and pithy’ over ‘thoughtful and measured.’ Todd Allen is Vice President for Diversity Affairs and Professor of Communication at Messiah University. Is the company adding value?

Film 65

Film Retail Comparison Nonprofit 65

Stephen Waddington

MAY 2, 2019

Even though our results were generally in line with the engagement we’ve seen in years past, the community came out in droves to discuss the implications. Understanding the numbers in this study Before we continue, I want to clarify how we measure engagement rate and why we think it's important for brands to pay attention to.

Social Media 70

Social Media Industry Report Nonprofit 70

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Waxing UnLyrical

MARCH 15, 2012

Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

Publicity 65

Publicity Comparison Fashion Ethics 65

Waxing UnLyrical

MARCH 10, 2011

We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. No wonder she’s a measurement maven!). Because when you know what makes your community tick, you know what will move them.

Community 95

Community Comparison Social Media Fashion 95

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. The mistake the legal community has made over 10 years, is too much focus on the billable hour. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

MARCH 5, 2019

The four bullet points, I’ve listed above support goals for both awareness and lead generation – and can be measured. a) Coherence of posts with brand message; b) Quality and creativity of content; c) Level of interactions on relevant publications (engagement); d) Size of community and readership; and. e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. By comparison, WeWork is valued at $44 billion. Where does the time go?

Analytics 70

Analytics Report Technology Pitching 70

Maxim Behar

DECEMBER 16, 2021

Host 2: A comparison, any similarities? Results "Elections 2021", "Measures", etc. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. Maxim Behar: There are only two common topics. Mladen Vladimirov: Christian Eriksen.

Google 52

Google Engineering Sports Comparison 52

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Waxing UnLyrical

NOVEMBER 28, 2010

He makes Tiger Woods appear well-behaved and almost saintly by comparison. Mark as read Approve comment Many thanks for mentioning my "across the pond" post on Coca-Colas sponsorship of Manchester Uniteds Wayne Rooney. I guess that Wayne must come across as an exotic creature from another planet in the US. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Facebook Blogging 42

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111