Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Elevate your Pitch Game. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

The Resolution Blog

OCTOBER 26, 2017

New forms of communication has brought new specialist talent and offerings. I know how many specialist agencies there now are offering communications. Whether it’s paid influencer work, content seeding or media relations for SEO links, they have taken time to up-skill in their area of communications. They are specialists.

How To 180

How To SEO eBook Measurement 180

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas.

Digital PR 83

Digital PR SEO Engineering eBook 83

Public Relations Sydney

JANUARY 26, 2015

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. Download our FREE PR ebook here. Learn more about how to get amazing PR results.

Pitching 40

Pitching Media Writing eBook 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

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B2B Leadership Customer Service eBook 147

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. It is important to remember when pitching to a blogger that they are not journalists. The pitch should be clear and to the point.

Pitching 40

Pitching How To eBook Blogging 40

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

APRIL 25, 2023

The ability to comprehend the thoughts and emotions of others holds transformative potential in the realm of communication. Enhancing your awareness of this concept can significantly increase your communication skills. It enables us to predict and interpret others’ actions, empathise, and communicate effectively.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

In the same way PR teams monitor trending news for reactive media pitching opportunities, they also use social channels for business leaders to offer bite-sized commentary on such news. The most fundamental utility of social media for B2B companies is amplification of other communications. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. For most, having earned media and press release distribution campaigns all organized in the Cision Communications Cloud® can give the larger marketing team a great central campaign strategy to rally around.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it.

eBook 72

eBook Exercises Employee SEO 72

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. Do you have an exciting announcement to make about your company? The answer is – yes!

Media 89

Media eBook Survey Travel 89

Polaris

MARCH 17, 2015

To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. The team that pitches the business works on the business. To help you with your decision, we created a free ebook: How To Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm .

Agency 100

Agency eBook Training Media Training 100

Public Relations Sydney

OCTOBER 12, 2014

Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. Learn more: Mental Models: How To Think Better—And Faster Subscribe and get a free ebook on how to get better PR ideas. This is for whom we are doing it. Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. Learn more: Subscribe and get a free ebook on how to get better PR ideas. The ability to minimise bad thinking? Deconstruction.

eBook 52

eBook Analysis System Data 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Tell a compelling story. the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Public Relations Sydney

SEPTEMBER 8, 2014

These include: Credibility - Public relations holds a powerful position in the communications suite. Due to the perceived objectivity of editorial coverage, PR is said to hold more credibility than other forms of marketing communication. There are a number of benefits from getting PR consulting from a well-respected PR agency.

eBook 84

eBook Agency Advertising Advertising 84

Public Relations Sydney

OCTOBER 8, 2014

A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

ISEBOX

DECEMBER 1, 2015

Now, you can use your pitching skills to connect with journalists on their website and social profiles. Then, submit your pitch to the journalist and wait to see if they’re interested. Write an ebook and post engaging, multimedia content on your website, and then present at conferences.

eBook 70

eBook Tools Groups Pitching 70

Public Relations Sydney

JANUARY 5, 2015

It is a good idea to review your key messages and determine whether they still communicate the right information for your business. It is important these messages are clear and concise, communicating what you want your audience to remember. When you receive media coverage, it is worth communicating.

Pitching 40

Pitching eBook Retail Strategy 40

Public Relations Sydney

SEPTEMBER 14, 2014

Just as with sending out press releases and media pitches, knowing when and where to send your kit is crucial. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Where to send your media kit. Contact us today.

Media 95

Media eBook Interviews Writing 95

The Resolution Blog

JANUARY 8, 2018

3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. Download our ebook PRetrospective now.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. For most, having earned media and press release distribution campaigns all organized in the Cision Communications Cloud® can give the larger marketing team a great central campaign strategy to rally around.

How To 75

How To Content Marketing Conference Analytics 75

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. By communicating and engaging with these people you can gain practical advice and inspiration to achieve your own goals.

Local 90

Local Social Media eBook Meeting 90

Public Relations Sydney

JANUARY 18, 2015

This is the most important step to creating your brand as it sets the foundation for your communications and strategy across every platform. Start pitching to media outlets and connect with your audience. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Brand 40

Brand Branding How To eBook 40

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Perfecting the pitch. Sending a good quality pitch to the wrong target. Next steps.

How To 40

How To Guidelines Pitching Writing 40

Public Relations Sydney

OCTOBER 8, 2014

The benefit of speaking opportunities Speaking at conferences and events is a great way to get in front of your target audience to communicate your message and build brand awareness. You can then pitch yourself to the event organisers and tell them why you would be a great speaker for their event. Read the full article here.

Conference 49

Conference eBook Social Media Examples 49

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Write my first eBook and read MORE! Everyone’s busy. Everyone’s doing the best they can to get by. Jordan Ingram, SHIFT Boston .

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

FEBRUARY 6, 2015

Regardless of whether your work focuses on government relations, advocacy, member communications, media relations… social media is part of everyone’s job. And, by the way, “social PR” is not simply about pitching reporters via Twitter. It doesn’t matter if you’re using Twitter, or LinkedIn, or Facebook, or. We want more.”.

Strategy 40

Strategy Social Media eBook Community 40

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. Consciously creating strong, linked tactics can infuse any communications campaign with some IMC flavor. Register by April 22 and save $100. .

Communications 79

Communications Pinterest Reddit Radio 79

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78