ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Again, communication is key. . But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Agency Product Launch 334

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Sean Dowdall, President – Finance and International Business Major. Look at every moment as an opportunity for smart, thoughtful and impactful communications. Liza Batallones, Director – Speech & Mass Communications Major.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

Internal 40

Internal International Communications Measurement 40

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) Your clients are your editors.

Writing 294

Writing Journalism Pitching Guidelines 294

The Hoffman Agency

APRIL 19, 2024

The offer to intern at The Hoffman Agency came at the perfect time. I was struggling to land interviews, and the few that I did get ended in rejection or radio silence. Hoffman’s reputation in the Pacific Northwest was very present within the walls of the University of Oregon School of Journalism and Communication (SOJC).

Internal 36

Internal International Radio Sports 36

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Of course the goal is to get the company in the news so that it will be more visible and better known, but for what? Of course, many agencies offer media coaching to help executives be more comfortable in media interviews and more compelling in how they tells their story, but it helps when it comes from the heart.

Agency 149

Agency Internal International Course 149

Ethical Voices

JULY 31, 2023

I’m a multicultural communication strategist. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. To give a little bit of context, this was a very large organization that we would of course love to work with.

Ethics 72

Ethics Communications Community Education 72

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! Of course, this question may feel like nothing more than hypothetical but getting stuck in these kinds of dilemmas isn’t as far away as you may want to believe. Secondly, what is the best way to communicate your response?

Crisis 71

Crisis Communications Reputation Training 71

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Shift Communications

SEPTEMBER 23, 2016

I graduated the month prior from Boston University where I studied PR and Communications. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form. First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions.

Interviews 60

Interviews Resources Writing Course 60

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. You can find the full interview here. Success is being happy.

Journalism 64

Journalism Newspapers Training Education 64

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The post Avoid These 7 PR “Surprises” appeared first on Crenshaw Communications.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. This transformation does not come easily and is not solely due to the courses we’re offered. As an intern, I’m able to build my confidence and my resume at the same time, while also cultivating real-life networking opportunities.

Internal 398

Internal International B2B Construction 398

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” This of course received huge backlash online! pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. But after that, it gets more nuanced. Sites like Otter.AI The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Maxim Behar

NOVEMBER 23, 2023

Of course, there are uncertainties in the political scene. Host: Now the current political situation after the elections undoubtedly poses the question of how the communication between the non-partners and the partner in power is going. Maxim: All that communication can be seen all over media. I is not that difficult.

Government 59

Government Interviews YouTube Meeting 59

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? Clients must articulate and frequently communicate to their PR agency what success is.”. And, of course, Weber Shandwick that is everywhere!””. “Not agreeing on what success looks like. Not all metrics really matter – is it a sales or revenue target?

Agency 97

Agency Interviews Film Advertising 97

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. I look forward to the PRSA International Conference every year for so many reasons. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Solo PR Pro

APRIL 27, 2021

Many veteran Solo PR pros have learned sometimes the best course of action is to take a deep breath and carefully probe for additional information first. Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The market is valued at $4.8

Tools 100

Tools Survey Pitching Analytics 100

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. There are a few companies that do this of course, but in my opinion not so successfully yet. There is the war with tanks, missiles, and guns, the other is the communication war. And I don’t see any winners in this communication war. We must be very careful.

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The audit isn’t new, of course, but it’s newly important. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120