10 great viral news explainer tips for PR
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
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Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
The Proactive Report
NOVEMBER 1, 2022
Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?
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ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.
Melissa Agnes
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Simple next steps to take.
Critical Mention
NOVEMBER 18, 2019
Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share. Boost your Brand Awareness.
PRSay
DECEMBER 10, 2020
Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real. Remember the BBC dad?
ImPRessions - Crenshaw Communications
MARCH 8, 2023
For most corporations, it’s best not to drag out such plans. Also, any written communication will be shared outside the company. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. The post 7 PR Tips For Announcing Bad News appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
JUNE 20, 2023
Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.
ImPRessions - Crenshaw Communications
MARCH 13, 2018
Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.
Mindful Marketing
MARCH 21, 2020
” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.
PRSay
APRIL 18, 2024
Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Unfortunately, biases exist in the workplace and in the world, but effective strategic communication requires many perspectives. Let’s face it.
PRSay
DECEMBER 18, 2019
In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.
Communications Conversations
NOVEMBER 24, 2020
By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.
PRSay
MARCH 26, 2024
Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. With a final vote of 352–65 in the U.S.
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.
PRSay
JUNE 7, 2021
Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
Melissa Agnes
FEBRUARY 3, 2015
Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.
Communications Conversations
JANUARY 5, 2021
You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral College. for your insulting condescension.
Prohibition
DECEMBER 17, 2021
Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.
NewsWhip
DECEMBER 22, 2021
Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% I don’t think there was as much tactical cross communication as there maybe needed to be.”.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.
PRSay
FEBRUARY 21, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.
Sword and the Script
APRIL 2, 2024
It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved.
NewsWhip
MAY 27, 2021
The future of storytelling in healthcare communications. And, we’ve certainly seen through the pandemic that communications are a really central core to that, to ensuring that life-changing healthcare gets to people when they need it the most, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Becky: Yeah.
Melissa Agnes
FEBRUARY 24, 2015
These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. It’s a vicious cycle that results in organizations and leaders wishing this digital landscape didn’t have such a prominent role in crisis and communications today. Relatability.
PRSay
FEBRUARY 27, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.
Landis PR
JANUARY 8, 2024
Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)? Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. It’s worth noting that Coke is not a verb nor an adjective, just a noun.)
MaccaPR
AUGUST 26, 2015
Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.
ImPRessions - Crenshaw Communications
AUGUST 8, 2017
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.
Reputation Us
APRIL 12, 2017
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. ” Simple answer… communicate promptly, communicate factually and communicate often. ” Simple answer… communicate promptly, communicate factually and communicate often.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. Prompt notification and transparent communications to all affected audiences are critical elements here. The Viral Customer Complaint.
PRSay
APRIL 6, 2018
Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.
MaccaPR
JANUARY 8, 2021
Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My
Shift Communications
OCTOBER 4, 2017
Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. Unfortunately, all of that hard work can be undone in one PR disaster.
PRSay
OCTOBER 25, 2017
8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”
ImPRessions - Crenshaw Communications
JULY 5, 2017
The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation?
Prohibition
AUGUST 4, 2023
Stories are at the core of human communication and are more likely to evoke emotions and leave a lasting impact. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Videos are able to tell a story to audiences in ways that still image assets could never.
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.
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