Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players.

Corporate 149

Corporate Policies Privacy Construction 149

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 86

Corporate Communications Crisis Management Crisis 86

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Crisis 218

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. Not just a bit huge. A lot huge.

Local 60

Local Facebook Media Government 60

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications.

Media 294

Media Trade Shows Travel Interviews 294

Stephen Waddington

AUGUST 31, 2020

It’ll be the first time since March that many communication practitioners have been able to work without the competing demands of childcare or home schooling. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 147

Nonprofit Local Training Media Training 147

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. A small, local business. The post Linking Cybersecurity and Corporate Reputation. Your health insurance provider. Your employer.

Survey 74

Survey Reputation Corporate Banking 74

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 185

Communications Crisis System Healthcare 185

5W PR

JULY 11, 2023

When marketing and promoting beauty or hair salon franchises , it’s important to effectively communicate the benefits to potential franchisees. Communicating this benefit involves highlighting the reputation, quality of services, and customer loyalty associated with the franchise brand.

Communications 60

Communications Training Advertising Advertising 60

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Let’s use a local electric utility as an example.

Corporate 68

Corporate Reputation Marketing Employee 68

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Watch webinar.

Healthcare 78

Healthcare Storytelling Communications Local 78

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. To review Part Two of our series discussing the value of mitigating risk to your corporate reputation, click here. The post PART 3: The VALUE of Reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 94

Local Internal International Crisis 94

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. Communicating organization or product values and impact through real-life examples.”

Storytelling 129

Storytelling Communications Survey Case Study 129

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? And this makes a significant impact.

Internal 126

Internal International Communications Strategy 126

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 164

Report Company Government Conference 164

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 116

Communications Case Study Training Reputation 116

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 109

Local Crisis Management Internal International 109

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses. The post Brands Bring Substance To COVID-19 Response appeared first on Crenshaw Communications.

Brand 284

Brand Branding Small Business Retail 284

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 141

Communications Employee Leadership Writing 141

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

AUGUST 16, 2022

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt. Our neighbors collectively donated $2,000. Custom Ink.

Company 154

Company Nonprofit Apparel Banking 154

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. But this is significant.

Data 88

Data Social Media Local LinkedIn 88

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. Communication is 24/7.

Handbook 181

Handbook Publicity Newspapers Television 181

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. Look for them and help them grow.

How To 150

How To Employee Leadership Nonprofit 150

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. elitist members). Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64