ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. Nothing is worse than a flip-flop.

Corporate 149

Corporate Policies Privacy Construction 149

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 138

Internal International Communications Strategy 138

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 162

How To Employee Leadership Nonprofit 162

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 175

Report Company Government Conference 175

Stephen Waddington

AUGUST 31, 2020

It’ll be the first time since March that many communication practitioners have been able to work without the competing demands of childcare or home schooling. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. If it’s possible, engage as many of your employees as possible in asking the question.

Corporate 68

Corporate Reputation Marketing Employee 68

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 191

Communications Crisis System Healthcare 191

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. But this is significant.

Data 88

Data Social Media Local LinkedIn 88

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. The post Brands Bring Substance To COVID-19 Response appeared first on Crenshaw Communications.

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 95

Local Internal International Crisis 95

Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. Communicating organization or product values and impact through real-life examples.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Watch webinar.

Healthcare 78

Healthcare Storytelling Communications Local 78

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? One of my favorite local Instagram campaigns is #onlyinmn.

Corporate 60

Corporate Creativity Employee Instagram 60

Presspage

FEBRUARY 9, 2018

But offering an array of innovative and sustainable products and services for these markets, challenges the communications team in many ways. The team must communicate in the local language for each market. That begins with translating product information, business communications, and media collateral.

Strategy 83

Strategy Energy Local Retail 83

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

We all know about the importance of authentic brand communications. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.”

Brand 160

Brand Branding Film Internal 160

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level. employee engagement?

Local 120

Local Corporate Groups Ethics 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48