Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms. .

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Or it’s not.

Media Relations 77

Media Relations Media Content Marketing Corporate 77

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . In other words, pitch a story , not a product. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Source: Content Marketing is the New Conference ). Source: Ways B2B Marketers Can Improve Virtual Events ).

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. But reaching the right people with maximum impact?

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. How 2,400 Journalists Use Social Media for Reporting .

Blogging 141

Blogging Software Google Content Marketing 141

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. Paid media fuels earned media.

Pitching 112

Pitching Media Relations Survey Advertising 112

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A consistent message is much easier to communicate, and it’s far more resonant. Generates third-party validation.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If you are having an easy time producing content and getting engagement, then very soon everyone else will find out and crowd into your space.

Pitching 118

Pitching Strategy Film Advertising 118

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 98

Survey Industry Leadership Study 98

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. This was always important but it has become even more crucial in an era of fractured, niche media. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Deirdre Breakenridge

MARCH 20, 2017

Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone. The same applies if you want to improve your pitching journalists or learning how to prove your PR work is tied to business results.

Community 244

Community Social Media Measurement Course 244

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Earned media is the lifeblood of media relations, a core component of public relations.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively.

Video 110

Video Marketing SEO Social Media 110

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. Content is the motive force for today’s noisy internet. Plus, content seems like the path of least resistance. Journalists dislike getting end-run by tweeting execs who communicate directly with their audiences.

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 17, 2016

Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Breaking news. Press releases.

Survey 65

Survey Report Content Marketing Pitching 65

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. The post How Data-Driven Storytelling Drives PR appeared first on Crenshaw Communications.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Michelle Garrett | Garrett Public Relations. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 174

Marketing Employee Content Marketing Training 174