Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. A pressing challenge in B2B tech PR is communicating technical complexity in simple terms.

Technology 170

Technology Strategy Privacy Healthcare 170

Ishmael's Corner

DECEMBER 14, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more.

Construction 60

Construction Pitching Storytelling Communications 60

The Hoyt Organization

FEBRUARY 19, 2024

Respond to their review by recognizing their concerns and then offer a direct channel for further communication. Create Policy and Procedure Clear and consistent policies and procedures are the backbone of effective communication, especially when it comes to handling negative comments.

Policies 97

Policies Construction Reputation Privacy 97

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Or they may divulge information not intended to be public. We like to be constructive, but candid. Often these briefings translate directly into coverage.

Interviews 208

Interviews Media Construction B2B 208

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Reflect and offer constructive feedback. Usually, a PR team member accompanies execs to interviews or staffs every client media interview. This is helpful for identifying areas where additional information is needed as well as constructive but candid feedback.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The message is the medium.

Interviews 136

Interviews Construction Report Journalism 136

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Twenty-five years ago it focused mainly on communications whereas now it covers many other theories, including behavioural psychology and economics.”. See these related posts: . 2) PR at crossroads.

Publicity 82

Publicity Crisis Construction Study 82

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. And most do. But should it? They need a lot from you.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Insufficient communication. Effective communications needs a mix of “rich” and “lean.”

Skype 170

Skype Interviews Crisis Communications Crisis 170

Landis PR

AUGUST 28, 2023

Yet, it is equally essential to understand the limitations of AI in a heavily online-based sector, like communications. When we interact with others, we utilize empathy, such as warmly greeting a client, giving our full attention in meetings or being curious about colleagues’ interests and lives and offering constructive feedback.

Construction 52

Construction Technology Meeting Social Media 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 9, 2016

In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. PR and media relations can be a “black box” to those not grounded in the business, which makes offering feedback on an idea or strategy particularly challenging at times. Be a recommender.

How To 120

How To Construction Product Launch Local 120

The Hoyt Organization

FEBRUARY 16, 2023

What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave.

Consumer 97

Consumer Construction Real Estate Brand 97

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Is that all? Probably not.

Publicity 63

Publicity Construction Agency Advertising 63

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Public relations allows you to reach your target market, build your audience, and solidify your brand.

Publicity 45

Publicity Construction Television Radio 45

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Digital media is booming. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply.

B2B 147

B2B B2C Enterprise Pitching 147

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Photo credit: Pixabay.com.

Case Study 28

Case Study Advertising Advertising Media Relations 28

ImPRessions - Crenshaw Communications

MAY 10, 2016

In public relations , as with with so many practices, having good data is important. Whether your focus is in consumer or B2B tech PR or communications programs for fintech or nonprofit work, being able to serve up precise numbers can go a long way in media relations. Surveys are effective for generating such data.

Survey 120

Survey Data Nonprofit Construction 120

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Mishandling media. Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague.

B2C 120

B2C Case Study Construction B2B 120

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Stephen: You’re very upbeat and optimistic about public relations practice.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Critical Mention

JULY 15, 2020

The company continues to build out its Earned Media Suite, with several other high-profile releases scheduled for the coming months. . I know our customers will love the Media Contact Database and I am thrilled about where this exciting release positions Critical Mention in the earned media marketplace moving forward.”.

Media 108

Media Radio Television Engineering 108

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. The post It’s True.

Construction 60

Construction Storytelling Communications Publicity 60

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. Both journalists and communication professionals tell stories.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Critical Mention

OCTOBER 2, 2019

If there’s one skill that is critical for almost all public relations pros, it’s mastering the art of dodging PR disasters. If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. However, some of the pros make it look very easy to manage. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. A good place to start is American Public Media’s “The Moth” – true stories told live. For media relations, surprising findings make the most compelling stories.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. Do you want to communicate the fact that you’re opening a second location?

Interviews 120

Interviews How To Construction Print 120

Cision

JULY 26, 2016

You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc. LCI), stresses the importance of an integrated campaign where all communication channels support each other. Your PR campaign won’t be successful if you’re only focused on one thing.

Writing 120

Writing Engineering Journalism Analytics 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90