PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. ” — Dan Beltramo, CEO, AirPR.

Conference 109

Conference Internal International Storytelling 109

Cision

MAY 12, 2017

As marketing communicators, we are on the verge of having all the data we could ever want. Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12.

Measurement 185

Measurement Data Marketing Analytics 185

Shift Communications

OCTOBER 10, 2017

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. Conference Influencers.

Conference 114

Conference Data Marketing B2B 114

Stuart Bruce

JUNE 24, 2014

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

NewsWhip

JULY 12, 2022

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. Most of the news had to do with the poor way Rogers communicated about the issue. “In Companies can’t go mute. Were they hacked?

Communications 158

Communications Telecommunications Banking Crisis 158

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. But how to measure outcomes? Be sure to stay engaged and foster open communication for the best results.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

SEPTEMBER 28, 2020

When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”

Communications 148

Communications Employee Government Nonprofit 148

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

AUGUST 7, 2017

This presents a potential quandary to marketers; Twitter’s open data stream forms the backbone of most social media marketing and influencer marketing measurement. If Twitter were to pull back strongly on data availability, we could expect to see a number of social media influencer tools take a functionality hit.

Twitter 92

Twitter Social Media Media Conference 92

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Implications for Marketing and Communications. Twitter is still the best choice for major events, conferences, and news of the day. Let’s dig into everything they announced. Audience Growth. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 104

Strategy Nonprofit Social Media Leadership 104

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity. Until next time!

Media 162

Media Fashion Television Radio 162

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Users can track and share media mentions on the go. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media.

Report 203

Report Energy Print Measurement 203

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. There is often a tide of public and media opinion that follows. Most recently, Facebook just experienced the classic example of a crisis communications case study. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Communications Conversations

JULY 12, 2019

He’s also constantly presenting at big conferences. Measuring yourself against your colleagues in terms of accomplishments. My goal was relatively simple: To start a consultancy working with big companies in social media marketing and PR and to work with people I admire and like. Seems like a pretty sweet gig.

Social Media 79

Social Media Media Agency Measurement 79

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 12) “Internal communications is as important as external.”.

Corporate 74

Corporate Communications Survey Employee 74

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 2: Hashtag holidays With Santa’s wardrobe updated, the next step was crafting a social media strategy to make the North Pole trendier than the hottest vacation spots.

Social Media 80

Social Media Trends Crisis Crisis Management 80

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Within the PR space, both perspectives are in play.

Survey 86

Survey Measurement Employee Retail 86

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Your goals should be specific, measurable, achievable, relevant and timed (SMART). Engage with peers on professional social media platforms like LinkedIn.

Strategy 86

Strategy Brand Branding Leadership 86

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. Which book do you use?

Social Media 69

Social Media Media Resources Education 69

Communications Conversations

MAY 7, 2019

In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. Measuring results. Typically, it will look something like this: Google Analytics (measurement). Spredfast (social media management and listening). Attend conferences.

Technology 60

Technology Tools Social Media Media 60

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Smart PR measurement has a long way to go until it’s mainstream. (So I mean, all.

Social Media 100

Social Media Publicity Media Conference 100