The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Plan Ahead. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Trends Case Study Crisis Management 203

Communications Conversations

APRIL 25, 2023

And it’s the best cause marketing case study I’ve seen in quite a while. Wait, this is a cause marketing case study? They create a site–named fckoatly.com–that embraces all their crisis and foibles in one spot. In 2023 content marketing context, that’s simply brilliant.

Case Study 88

Case Study Crisis Study Instagram 88

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Melissa Agnes

AUGUST 5, 2014

What astonishes me, is how this practice of conducting a risk assessment for each and every PR and marketing campaign – within the campaign’s initial development stages – is still not something that is commonly practiced. Can we potentially cause offence and/or isolate a segment of our market?

Marketing 228

Marketing Case Study Airlines Course 228

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JUNE 6, 2020

Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Organisations focused purely on financial performance have been hit hard by the crisis. He’s equally critical of purpose washing whereby good works are used as a marketing tactic.

Reputation 153

Reputation Financial Case Study Banking 153

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Our view is that there is no such thing as a public relations crisis but that good public relations is the best way for an organisation to manage a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. We owe them a huge debt. Netflix replaced cinema.

Retail 113

Retail Crisis Education Airlines 113

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management. There are very few shared media or communities.

Publicity 122

Publicity Case Study Study Ethics 122

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations.

Report 144

Report Communications Government Crisis 144

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

MARCH 1, 2016

Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death. And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982. by Frank Strong.

Crisis 60

Crisis Company Case Study Crisis Management 60

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. Taking the crisis out of crisis communications.

Case Study 170

Case Study Engineering Measurement Big Data 170

Melissa Agnes

MAY 21, 2014

However, as offensive, provocative and questionable content is a regular part of the franchise’s marketing material, my immediate assumption was that claiming their Facebook page was hacked was an easy way out of a very stupid joke. Keeping your data and accounts secure from hackers is an important crisis prevention strategy.

Case Study 213

Case Study Crisis Study Facebook 213

Victorious PR

APRIL 13, 2023

In today’s highly competitive real estate market, it’s more important than ever to have a strong public relations strategy. As is the case with Victorious PR, having a team in place to handle your message can be instrumental for success.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 86

Marketing Guidelines Social Media Conference 86

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing ! Obviously, you cannot send your marketing assets to a journalist.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Wadds Inc.

JANUARY 12, 2023

He discusses how crisis is inevitable, but how it can be either a threat, or an opportunity – handled right. Pertinent case studies and useful quotes from eminent voices and market-leading businesses are sprinkled throughout (Thomson cites cases as varied as Amazon, ACOSVO and Alastair Campbell) – this book is weighted towards the practical.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks.

Social Media 198

Social Media Brand Branding Employee 198

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62