Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Communications Conversations

MARCH 16, 2015

Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., Social Media Breakfast is hosting another one of its popular “case study” panels on Friday, March 27. Hope to see you there! Want to give back? Register by March 20.

Case Study 60

Case Study Corporate Storytelling Social Media 60

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. 3 Studies that Challenge Marketing Assumptions [UML]. But Those Troubled Infographics.

Infographics 70

Infographics Data Case Study Content Marketing 70

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information.

Case Study 52

Case Study Financial Content Marketing Study 52

Solo PR Pro

JANUARY 10, 2017

Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Freshbooks does a nice job of storytelling in their explainer video. . Corporate overview. Conversely, you can write a post, or case study inspired by a live video session.

Video 40

Video Strategy SMB Marketing 40

Ishmael's Corner

APRIL 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I didn’t understand.

Crisis Communications 60

Crisis Communications Engineering Crisis Communications 60

Stuart Bruce

MAY 29, 2015

It’s a very exciting time to be in public relations and corporate communications and I’m looking forward to working with clients on creating modernised annual reports that draw on innovation in integrated reporting, corporate storytelling, corporate media and content marketing.

Report 60

Report Financial Corporate Reputation 60

Cision

JULY 20, 2015

In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. Provide case studies of other, similar nonprofits using paid ads and their results. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. We love email,” GE’s Chief Storyteller told us. “It

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. At Contently, we think of ourselves as our best case study.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

PR in High Definition

SEPTEMBER 26, 2018

But you can embrace this at multiple levels – there’s a difference between compensating for gaps in product releases and case studies with opinion articles and news hijacking and planning a strongly themed campaign with a considered narrative. Shifting to ‘Build-Mode’.

Reputation 48

Reputation Case Study Print Study 48

Beyond PR

MARCH 30, 2018

The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. Source : Automated Insights Associated Press Case Study . It represents the kind of value you can get when you pair good data with great technology.

Publicity 85

Publicity Training Technology Data 85

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Most of the time I’m affected is when I read non-fiction (biographies or case studies). Where would you most like to practise PR? It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Here’s one such case. Avoid the Noid: A Mascot that Became a PR Crisis Case Study.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Job Coach

NOVEMBER 12, 2015

Just in the last two months, we have seen PR case study after case study giving evidence to the Law of Good Intentions going horribly awry. Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise.

Case Study 100

Case Study Enterprise Corporate Study 100

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Podcasts are great for the delivery of credible information and analysis, and storytelling. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174