Remove Case Study Remove Corporate Remove Infographics Remove Storytelling
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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149
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What is Technology PR?

5W PR

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

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PRoust Questionnaire: Tina McCorkindale

PR Conversations

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Most of the time I’m affected is when I read non-fiction (biographies or case studies). Where would you most like to practise PR? It’s an “everyone drank the Kool-Aid feeling.”.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.