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Giving Poor Athletes an Assist

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” However, what's a dream for many athletes can quickly turn into a nightmare once their playing career ends. million , respectively.

Sports 92
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Is AI Chat the Ultimate Cheat Code?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98
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Crisis-Proof Your Solo Business: 5 Tips to Help You When Things Go South

Solo PR Pro

There are many ways one can, and should , crisis proof your solo business. Here are five things to think about as a business owner to ensure your business continuity in case of a personal crisis. Find your person. Who do you trust to make business decisions on your company’s behalf? But what about business owners?

Crisis 66
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10 Tips for Improving Your Photos and Videos

PRSay

Yes, by all means, hire a pro if you possibly can. The famous war photographer Robert Capa once advised , “If your photographs aren’t good enough, you’re not close enough.” Set the scene with your shots. The question is how to do you take better pictures? Professional-quality photos or video matter.

Video 123
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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? In other words, the budgets may be a smaller slice of a bigger pie, which means more net new money. Using your own product for marketing is usually a big win. Can your agency bring big ideas and execute on them?

Survey 85
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Misinformation prep: Lessons for brands from the world’s leading NGOs

NewsWhip

Outright fake stories and fake sites (like the Denver Guardian hoax ) have declined, falling victim to rigorous fact checking and platform takedowns, and the “Moldovan teenagers” can’t make easy money with fake news designed to appeal to fringe groups anymore. Some of these groups may have completely false beliefs about your organization.

Brand 78
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Why Your Writing Sucks: Business Writing Skills for the Digital Age [Book Review]

Polaris

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. While WYWS is short (the Kindle edition is just 164 pages) it packs a powerful punch delivering easy-to-understand suggestions for boosting your business writing skills.

Writing 100