PR for Anyone

MAY 22, 2020

Having a media pitching tracking system in place is super important for your success. Knowing who you pitched, when, and what the response was will help you in the future in learning what types of pitches resonate with the media. I use a Google doc for tracking pitches and also keeping track of my top journalists.

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Pitching Media Google Case Study 130

PR for Anyone

MAY 14, 2020

How do you pitch the media? You write them a pitch they can actually use. This is important for you to know when pitching the media. You want your pitch to reflect this simplicity. This week I want to talk about how you write a pitch. So pitch to the media just like you would pitch to an eighth grader.

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Pitching How To Media Writing 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national?

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Local Pitching Print Interviews 323

Cision

JUNE 9, 2016

My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. Well I have news for you: it’s not.

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ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

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Pitching Print Survey Local 136

Bianchi Biz Blog

FEBRUARY 29, 2024

The insights gained for the survey provided key details on the current earned media environment, highlighting the challenges faced in national, local, and trade media. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

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Report Automotive Media Local 102

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

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Pitching Strategy Examples Banking 149

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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Pitching Television System Local 130

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

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Training Media Training Reputation Crisis Communications 195

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. Instead, cozy up to reporters who write for your local newspaper. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Consider publications like steps.

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Pitching Newspapers Writing Local 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

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Pitching Consumer How To Media Relations 98

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Industry events.

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Media Trade Shows Travel Interviews 294

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. I love Instagram and Facebook!

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Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Lastly, bigger brands that don’t necessarily need many links to rank can rank more quickly with a little link building.

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Digital PR Examples Strategy Survey 62

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

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Real Estate Brand Branding Local 52

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.

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OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 61

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

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Media Relations Media SEO Newspapers 107

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

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Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

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Media Radio Print Newspapers 103

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. But how can PR pros take more mundane company news and get it into a local or national news story?

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Pitching Policies Ethics Mobile 120

Marketwired

FEBRUARY 9, 2016

Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Send over your pitch.

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Twitter Pitching Report Local 100

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Charity Events -You can sponsor local charity events such as concerts or sporting events. What is a Product Launch Strategy? You can organize the event yourself or be one of the sponsors.

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Strategy Product Launch Brand Branding 88

Axia PR

JUNE 20, 2023

They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. Tune in to learn more!

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Local Pitching Brand Branding 71

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. This can be the case sometimes.

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Digital PR SEO Pitching Google 62

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

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Publicity YouTube Advertising Advertising 130

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

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Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

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Radio Television Media Local 75

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

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Resources Pitching Television Radio 214

Cision

APRIL 10, 2015

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. Local members of the media are on the lookout for attention-grabbing area news. While getting picked up by a national outlet is great, regular mentions at a local level can be just as effective—and easier to land.

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Community Local Pitching Social Media 120

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

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Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. Need convincing? Lead generation.

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Local Case Study Consumer Reputation 136

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.

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YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Our advice?

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Local Pitching Interviews B2B 159